appAttach Strikes Deal with Candy Crush Maker to Manage Mobile App Preload Deals with Device Manufacturers Worldwide

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Leader in Mobile App Distribution and Analytics Adds the World’s Most Downloaded Mobile Game to Growing Marketplace Roster that Includes SwiftKey, Big Fish Games, and Shazam

appAttach, a leader in mobile app distribution and analytics, announced today that it has struck a deal with, the makers of Candy Crush and Farm Heroes Saga, to manage mobile app preload transactions with device manufacturers worldwide through the appAttach Marketplace. The world’s most downloaded mobile game joins a growing portfolio of top mobile apps on the appAttach Marketplace including SwiftKey, Big Fish Games, Shazam and Spotify.

“As leading app developers like King look to reach their next million users, they’re finding the appAttach Marketplace is an attractive solution to close more preload deals and channel partnerships with the right device manufacturers– in a fraction of the time it normally takes to negotiate such deals,” said James DePoy, CEO and founder of appAttach. “Knowing how crucial preloads are in ensuring the use of their apps in certain geographic regions, developers are turning to the appAttach Marketplace for the tools to find, negotiate and manage these transactions.”

The appAttach Marketplace delivers a wide range of pay for performance-based preload opportunities to developers on smartphones, tablets and PC’s to drive user growth and adoption. In addition to working with global device manufacturers, the appAttach Marketplace gives developers access to sought-after small and midsize smartphone, tablet and PC providers in developing nations.

“As a marketplace, we’re really excited to offer these new value-added apps from top developers like King, SwiftKey, Shazam and others to our device manufacturers as a way to help them create more engaging and profitable experiences on their smartphones, tablets and PC’s,” added DePoy.

The appAttach Marketplace also streamlines negotiations with click-to-accept license agreements, simplifies integration with the management of onboarding and automates revenue sharing with secure in-marketplace payments. Other recent mobile app additions to the appAttach Marketplace include:

  •     Yahoo!
  •     AccuWeather
  •     Big Fish Games
  •     Opera Browser
  •     Wild Tangent Games
  •     Lookout Antivirus
  •     OfficeSuite 7
  •     Kido'z
  •     PlayKids
  •     Truecaller
  •     Kabam
  •     Maxthon

About appAttach

appAttach is a leader in mobile app distribution and analytics. The appAttach Marketplace brings app developers, device manufactures and mobile operators together to optimize growth and revenues. It enables each party to easily find, transact and manage preloaded software and mobile app deals. Located near Seattle, Washington, appAttach has raised $1.3M in funding to date from the Washington Research Foundation, Point B Capital, the Alliance of Angels and individual investors including Dan Rosen, Rudy Gadre and Geoff Entress. For more information about appAttach, see

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Kyle Austin
since: 10/2010
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