BNOTIONS's Gallop Labs Platform Wins Facebook Innovation Award for Mobile App Solutions

Mobile marketing automation platform seeks to turn marketers into data scientists by helping them find and optimize the most valuable users for their applications.

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'Gallop Labs is bringing to market the first mobile marketing automation platform, which leverages our unique blend of data science algorithms, driven by user data and prescriptive recommendations.' -- Karthik Ramakrishnan, CEO and Co-Founder, Gallop Labs

Toronto, Canada (PRWEB) June 30, 2014

Mobile marketing automation platform Gallop Labs, a BNOTIONS product, today announced that it won the Facebook Innovation Competition in the Mobile App solutions category. The competition invites Preferred Marketing Developers (PMDs) from all over the world to build new tools to help businesses realize their goals through Facebook.

Facebook awarded the honor to BNOTIONS for its Gallop Labs platform, whose targeting and optimization engine aims to “turn marketers into data scientists.” Gallop helps mobile publishers find and optimize the most valuable users for their applications. Harnessing the immense reach of the Facebook ads platform, Gallop uses a combination of proprietary and ever-evolving algorithms to intelligently target, acquire, engage, and optimize the right users for the right apps. Gallop gives marketers unprecedented visibility into campaigns by offering automated, decisive insights that can be actioned in real time. It is one of the only platforms targeting based on in-app behavioral data at the API-integration level and optimizing based on post-install metrics.

“We are honored by this recognition from Facebook,” said Alkarim Nasser, Managing Partner, BNOTIONS. “In our work building mobile products for our clients, we have firsthand knowledge of the ways in which digital advertising campaigns often fail to drive awareness and growth upon launch. Gallop Labs is our way of taking matters into our own hands. We knew focusing on data and analytics was the key to success, so working with the Facebook ads API was crucial, as no other channel is as targeted, trackable, or profitable.”

Incubated as an in-house project by BNOTIONS, a Mobile, Data, and Analytics Firm, the Gallop Labs team continues to grow. They are helping clients such as Kobo, The New York Times, Royal Bank of Canada, and Rithm intelligently target and grow their user bases. Bryan Friedman, Co-Founder of Rithm, says, “Using the Gallop Labs platform we’ve seen a direct and measurable increase in some of the core user metrics that drive our business. We are building a stronger community of app users, which is a fundamental objective of our business."

“Gallop Labs is bringing to market the first mobile marketing automation platform, which leverages our unique blend of data science algorithms, driven by user data and prescriptive recommendations,” said Karthik Ramakrishnan, CEO and Co-Founder, Gallop Labs. “The platform surfaces insights that are actionable and allow mobile publishers to take the guess work out of growth hacking, delivering increased ROI and efficient ad spends. Our mobile expertise and mobile-first platform puts us in the unique position to help our clients galvanize their marketing efforts.”

Learn more about Gallop Labs at galloplabs.com.

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About Gallop Labs

Gallop Labs is focused on a data-driven approach to fundamentally improve your return on user acquisition, retention, and monetization strategies. Our team’s core expertise in mobile strategy, design, user experience, development and analytics allowed us to rethink how user behavior and segmentation can be leveraged to drive precisely targeted advertising.

Our marketing, technology, and design professionals work with you to develop and execute campaigns that ensure you reach the right consumers, at the right time, with the right message. We use our proprietary technology to transform user data into insights that will ensure positive ROI on campaigns and unlock growth, allowing you to achieve real business goals. Learn more at galloplabs.com.

About BNOTIONS

BNOTIONS is a Mobile, Data, and Analytics Innovation Firm. We are the partner of choice for organizations with the desire to disrupt through innovation. We deliver large and complex deployments, but are small enough to retain a boutique approach to best-in-breed quality and agility. Our proprietary approach delivers measurable, effective, data-driven product innovation, from strategy to product launch and beyond. Put simply, we help organizations of any size think and act like a start-up. Learn more at bnotions.com.


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