Atomic Receives Another Award for Kobalt Tools

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Atomic Direct receives three Telly awards, including another win for Kobalt Tools.

It is an honor when we can deliver both results and award-winning work.

Brand DRTV advertising agency Atomic Direct has won three Telly awards: two for the Iris Home Management infomercial, and another for the 2013 Kobalt Magnum Grip spot campaign.

This marks the fourth year in a row that Atomic has won a Telly for the fall seasonal Kobalt spots. In previous years, Kobalt has won in the Department Store/Mass Retailer category and in the Household Products/Packaged Goods category. The Kobalt-branded tools that have received awards include the Double-Drive screwdriver, the Multi-Drive wrench, and the previous 2012 Magnum Grip pliers.

This year, both Iris and the Kobalt Magnum Grip won in the Household Products and Packaged Goods category. Iris also won a Telly in the Infomercial category.

“At Atomic we strive to deliver results for our clients. It is an honor when we can deliver both results and award-winning work. We are proud to accept these awards on behalf of our clients,” states Doug Garnett, founder and CEO of Atomic Direct.

About The Telly Awards
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

About Atomic Direct
Based in Portland, Ore., Atomic Direct is an industry-leading, full-service direct response television agency involved in all areas of creative, production, media, research, strategy and campaign management. Atomic clients include: Lowe’s, Rubbermaid, DuPont, Drill Doctor, Briggs & Stratton and Kreg Tool. Visit the company online at: or follow the blog at:

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Cydni Anderson
Atomic Direct
+1 (503) 296-6131
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