Davis, Calif. (PRWEB) June 27, 2014
While most consumers are very aware of food safety issues, including salmonella, and the risk of foodborne illness, many do not follow recommended food safety practices in preparing their own meals at home, according to new research from the University of California, Davis.
The study, which examined preparation of raw poultry, found that the most common risks stemmed from cross contamination and insufficient cooking.
“The most surprising aspect of these findings to me was the prevalence of undercooking,” said Christine Bruhn, director of the Center for Consumer research at UC Davis, who authored the study. “We are now in summer, the peak season for foodborne illness, and these results come at a time when more consumers can benefit from being aware of better food safety practices. Even tips usually considered basic, like washing hands with soap and water before and after handling raw poultry, and never rinsing raw poultry in the sink, still need to be emphasized for a safer experience,” added Bruhn, a specialist in UC Cooperative Extension who studies consumer attitudes and behaviors toward food safety.
Most risks can be avoided by practicing thorough hand-washing, never rinsing raw chicken in the sink and using calibrated thermometers to determine that chicken is fully cooked. Researchers say these results will help narrow areas of focus and define important messages for food safety educators and advocates in their mission to promote safe food preparation.
The study analyzed video footage taken of 120 participants preparing a self-selected chicken dish and salad in their home kitchens. The participants were experienced in chicken preparation, with 85 percent serving chicken dishes in their home weekly, and 84 percent reporting being knowledgeable about food safety; 48 percent indicated they had received formal food safety training.
Cross contamination was of specific concern to researchers:
Insufficient cooking was also observed:
Based on the study’s findings, a coalition of agriculture and food safety partners, including the California Department of Food and Agriculture, UC Davis, the California Poultry Federation, the Oregon Department of Agriculture, the Washington State Department of Agriculture, the Northwest Chicken Council, Partnership for Food Safety Education, and Foster Farms, are launching an educational campaign to increase consumer knowledge about safe food preparation practices in the home. The study was funded by contributions from Foster Farms.
“We all have an important role in ensuring food safety and preventing foodborne illness,” said Shelley Feist, executive director of the nonprofit Partnership for Food Safety Education. “Dr. Bruhn’s research shows that some home food safety practices need to be reinforced with consumers. Proper hand-washing and the consistent use of thermometers are basic preventive actions that need to be part of all home food handling and preparation.”
California agriculture officials and representatives have been vocal in recent weeks about salmonella control at the ranch level. “The California poultry industry has made great strides in reducing salmonella on raw chicken,” said Karen Ross, Secretary of the California Department of Food and Agriculture. “However, even at this lower level, consumers still need to practice safe handling and cooking of raw poultry.” Ross recently recorded a public service announcement calling for more attention to safe handling and cooking for raw poultry and meats.
“The poultry industry takes its responsibility to produce a safe product very seriously, as evidenced by current food safety programs that are drastically reducing the incidence of salmonella,” said Bill Mattos, president of the California Poultry Federation. “At the same time, the research indicates that the consumer recognizes they also have a role in ensuring safety. This research provides a great opportunity to educate consumers with the most helpful information and tools to minimize risk and gives us a clear picture of what behaviors to focus on.”
The study’s complete findings will be published in the September/October issue of Food Protection Trends. Consumers can find free downloadable information on home food safety at http://www.fightbac.org.
About UC Davis
UC Davis is a global community of individuals united to better humanity and our natural world while seeking solutions to some of our most pressing challenges. Located near the California state capital, UC Davis has more than 34,000 students, and the full-time equivalent of 4,100 faculty and other academics, and 17,400 staff. The campus has an annual research budget of over $750 million, a comprehensive health system and about two dozen specialized research centers. The university offers interdisciplinary graduate study and 99 undergraduate majors in four colleges and six professional schools.
About Christine Bruhn
Dr. Bruhn is an expert in consumer behavior, food science, and consumer economics. She studies consumer attitudes toward food safety and quality and guides educational programs that inform consumers about food safety, new products and new technologies. She is a Fellow of the Institute of Food Technologists, the Institute of Food Science and Technology in the UK, and the International Association for Food Protection. In 2011, Bruhn completed a four-year term on the FDA Risk Communication Advisory Committee. She continues to serve as a consultant to the committee. Bruhn has authored more than 150 professional papers on consumer attitudes toward food.