“As Tommie Copper continues its evolution into a full, active lifestyle brand, we believe Eicoff is the appropriate partner for our long-form and short-form media needs."
Chicago, IL (PRWEB) June 27, 2014
Tommie Copper, the Mt. Kisco, New York-based wellness apparel company, has named A. Eicoff & Company as its advertising agency of record for both long and short form television advertising. The first direct response television (DRTV) commercials placed by the agency will begin airing June 30, 2014, and will include multiple short-form spots (two minutes) and long-form shows (30-minutes).
According to Tommie Copper president Sol Jacobs, “As Tommie Copper continues its evolution into a full, active lifestyle brand, we believe Eicoff is the appropriate partner for our long-form and short-form media needs. We have confidence that Eicoff’s account management, along with its planning and execution strategies, will allow us to position the Tommie Copper brand for continued growth.”
Eicoff CEO, Bill McCabe added, “We will conduct sophisticated analytics to optimize buys being made for a series of short and long-form commercials for Tommie Copper. This represents a great opportunity for our team to craft a media strategy that integrates different forms and a variety of spots.”
About Tommie Copper
Tommie Copper is one of the leaders in the wellness apparel field, and its copper-infused apparel is designed to enhance performance, speed recovery from injury and provide relief from aches and pains. The company’s website can be found at: http://www.tommiecopper.com.
About A. Eicoff & Co.
Eicoff is the largest direct response television (DRTV) agency in the U.S. The company was founded in 1959, and in 1982 became a division of Ogilvy & Mather. For more information, visit http://www.eicoff.com.