St. Louis, MO (PRWEB) July 02, 2014
As part of its leadership succession plan, Ansira, an industry leading customer engagement and data driven marketing firm, today named Martin Reidy as its new President and Chief Executive Officer.
A distinguished digital and direct marketing industry veteran, Reidy has previously served as CEO of Meredith Xcelerated Marketing, Publicis Modem and Dialog, and R/GA Interactive. In his prior positions, Reidy has led teams as large as 2,500 employees spread across 50 countries managing marquee client accounts with Fortune 500 global brands. Reidy, who started his career at consulting firm, Bain & Co., before moving to EMI Music/Capitol Records, has also served as an advisor to major industry players and investment firms in digital and data driven marketing solutions.
Ansira’s prior President and CEO, Mark Mantovani, will continue as Chairman of the Board and remain one of the Company’s largest individual shareholders. Mantovani led Ansira’s successful growth for the past 14 years, taking a $5 million business to its current position as an industry leader in customer engagement and data driven marketing. Ansira generates nearly $100 million in annual revenue with over 500 employees across eight offices, and it enjoys an impressive client roster of leading national and global brands.
“I am truly excited about joining Ansira as its new President and CEO,” says Reidy. “Mark and his team have built a very talented, client-focused organization, and I look forward to working closely with the Ansira team to continue to grow our market leading position and to provide the highest levels of client service.”
According to Mantovani: “I am happy and proud to turn over management of Ansira to Martin and believe he will be a great addition to a management team that has world class subject matter expertise in every key area of our business. I am also proud of all that we have accomplished and look forward to being a part of our future successes through my role as Chairman.”
Ansira, an industry leader in data-driven marketing, leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through trade promotion, digital, direct, marketing automation, media and creative execution. For the second consecutive year, the company is one of the 15 largest independent agencies in America as named by Advertising Age and enjoys long-term client relationships with Fortune 500 companies across industries as disparate as automotive and QSR, including Beverage, Insurance, Technology and Retail. Ansira has offices in St. Louis, Dallas, Chicago, Los Angeles, New York, Detroit, Atlanta and Cedar Rapids.