New York, NY (PRWEB) June 30, 2014
Hoyos Labs, a digital infrastructure security company focused on making users’ online lives more convenient by eradicating the need for usernames and passwords, has selected content advertising agency Story Worldwide to handle creative duties and lead the launch of a new app, to debut in September. The 1U app will simplify life online by leveraging users’ faces and biometrics, in conjunction with their smartphones, to eliminate all passwords while providing a more secure digital ecosystem.
The 1U app uses a complex algorithm to recognize what is unique about each living human face and grants acess to password-protected websites, accounts, doors, vehicles and systems in an instant. It only works for the authorized user and cannot be fooled by a photo, a video or a twin.
Hoyos Labs developed its new app to eliminate the virtually impossible challenge of remembering dozens of unique, ever-more-complicated and increasingly less memorable passwords, providing its users with security and convenience.
“By using this app, you are protecting yourself without sacrificing your convenience. It will change everything, from the way we secure our devices and information, to the way we interact with our vehicles and homes,” said Hector Hoyos, CEO of Hoyos Labs.
Story used its proprietary narrative branding process to name the 1U app and develop the strategic narrative platform that identifies the application’s core differentiators – convenience and security – and sets the foundation for all marketing—traditional ads, banners, branded film content, social programming and more.
Hoyos’ innovative software combines iris, facial and periocular identification with an algorithm that detects whether the face being tracked is a living person (“liveness factor”). The app also incorporates third-party biometrics solutions. The unique combination of these security features make the app easy to use and extremely effective.
In addition to defining the narrative platform, establishing the brand identity and developing the marketing campaign, Story will be partnering with SwellShark, the New York media agency, to plan and buy all paid-media. KCSA Strategic Communications, a leading communications firm, will continue to lead Hoyos’ public relations efforts.
Story Worldwide is the world’s first content advertising agency, creating fully integrated, narrative-driven communications in every medium from TV spots to social programming. It is a pioneer in using strategic paid media and social media to build motivated, engaged communities that support brands and help spread brand content. An independent agency, Story has offices in New York and Seattle. It has won major awards for its creative work across film, long-form content, online and tablet publishing, apps, games and strategy. In the past two years Story has more than doubled its client base, which now features many large marketers across all categories, including Unilever, Lexus, RCI/Wyndham, Google, Holland America Line, General Mills, BD, Estée Lauder, ARRIS, WGN America, Starz and USA Network.
Hoyos Labs is a digital infrastructure security company with security, computer vision and biometrics and big data experts. The goal of Hoyos Labs is to develop and deploy enterprise and consumer identity assertion technology platforms that will conveniently and securely address the identity assertion challenges of today. Hoyos Labs currently has offices in New York, Boston, Bucharest (Romania), Beijing (China) and Oxford (United Kingdom).