How to Take Advantage of Marketing Trends to Stand Out at Your Next Trade Show is Key Message for a Global Webinar Training July 22, 2014

DJ Heckes, owner and CEO of EXHIB-IT! and Laura Furumoto, MBA, of Marketing to Go have come together to provide tools and advice for successful trade show marketing.

Albuquerque, New Mexico (PRWEB) June 30, 2014

There are 30 tradeshows a day and 30 million attendees, which makes it difficult to stand out. An exhibitor that wants to make effective use of their booths needs to consider that:
1.    They must have a compelling message targeted to the show attendees and
2.    They need to be aware of trends taking place among trade show exhibitors and use them to their best advantage.

DJ Heckes, owner and CEO of EXHIB-IT! and Laura Furumoto, MBA, of Marketing to Go have come together to provide tools and advice in a webinar being held on July 22, 2014 from 10-11:30 am PDT. Titled “Notable Exhibiting Trends: Maximizing Your Verbal and Visual Communication,” this is the third in a series of quarterly global webinars, sponsored by Nomadic Display, called “The NOISE Behind BUSINESS - How to Make Trade Shows Work!” Register at

Webinar attendees can draw on the experience of Heckes and Furumoto. “There is nothing worse for an exhibitor than an outdated look,” said Heckes. “Rather than creating the standout image they are looking for, their booth is in danger of being ignored.”

“Business owners aren’t necessarily focused on how they need to appeal to various types of attendees, and they should be,” said Furumoto. “This webinar will teach listeners how to ‘dress for success’ their tradeshow booth so that it attracts the attention of the highest number of attendees.”

All attendees will receive an electronic copy of the book “The NOISE Behind BUSINESS – How to Make Tradeshows Work!” by DJ Heckes, the founder of EXHIB-IT! This award-winning book was recently named a finalist in the "Business: Marketing & Advertising" category of the 2014 International Book Awards. It is a comprehensive trade show guide that explores topics such as the tradeshow eco-system and the relationship between buyers and sellers, branding, show selection, pre-show planning, pre-show marketing, budgeting, staffing, demonstrations, and ventures into virtual trade shows and projections into the future.

About Nomadic Display
Nomadic Display is the world's leading producer of high-quality custom modular and portable trade show displays. We stand behind our products with the industry's best lifetime warranties and a global 24/7 toll-free service LifeLine. To learn more, visit

EXHIB-IT! is a design and display company with over 23 years’ experience in specializing in high quality trade show displays and trade show management services. Industry thought leader and EXHIB-IT! CEO, DJ Heckes has prioritized customer education as a core company value by publishing hundreds of helpful blog posts, online newsletters, white papers on tradeshow related topics and her first book Full BRAIN Marketing.

About Marketing to Go
Laura Furumoto, MBA, is a marketing and PR consultant with over 25 years of experience. She is known as a “get it done” person and describes her services as “Marketing to Go,” what you need when you need it, offering strategic planning, marketing, brand management, copywriting and public relations consulting for any sized budget.