Arlington VA (PRWEB) June 29, 2014
The International Sign Association’s initial ISA Sign Industry Market Monitor shows anticipated growth in large-format printers, dynamic digital signage, electric signage, and wayfinding signage throughout 2014 and into 2015. The ISA Sign Industry Market Monitor, sponsored by the National Association of Sign Supply Distributors (NASSD), assesses key drivers to compile data that shows changes in the market.
Future ISA Market Monitors will be released quarterly and will show how these four key sectors of the sign market are changing over time. The report is based on an index value which determines whether anticipated growth will outpace or fall behind historical trends. Any factor higher than 0 indicates stronger than average growth. Negative values indicate weaker than average growth.
“While this is the first of our quarterly ISA Market Monitors, they show strong growth for key segments of the sign industry,” said Lori Anderson, ISA president and CEO. “As we continue to provide these numbers, we expect to provide the industry—particularly those in the supplier/distributor and manufacturer sectors—with data they can use to anticipate orders and expansion opportunities and better manage their businesses.”
According to the report, conducted by IHS and Vandiver and Associates on behalf of ISA, the ISA Sign Industry Market Monitor for the second quarter of 2014 shows:
Those interested in learning more about the ISA Market Monitor and what it shows for 2014 and 2015 can participate in a free WebEx hosted by IHS at 1 p.m. ET on July 17th. Contact Glenn Feder (glenn.feder(at)signs(dot)org) to learn more.
The report is free for ISA and NASSD members. Non-members may purchase it for $1,000 per forecast or $3,500 for all four quarterly forecasts. This research tool can be accessed at http://www.signs.org/ISAmarketmonitor.
The International Sign Association (ISA) represents manufacturers, suppliers, and users of on-premise signs and sign products from the United States and 60 countries around the world. ISA and its Affiliated Associations work to support, promote, and improve the worldwide sign industry.
About the ISA Sign Industry Market Monitor
The ISA Sign Industry Market Monitor is designed to track current and future health of the on-premise sign industry with detailed market analysis by segment and industry. The ISA Market Monitor includes a custom market index approach, which presents a summary of forecast views of the business drivers. Users can track rapidly changing markets, respond to turning points and stay current with evolving business conditions. The ISA Sign Industry Market Monitor is compiled by IHS and Vandiver Associates on behalf of the International Sign Association.