Stevens, PA (PRWEB) June 30, 2014
Austerity is the key word that describes shoppers this year - austerity being defined as frugality, economy and thrift. This condition is not just taking hold of the middle-class shopper, but the affluent shopper as well. A new trend report from Unity Marketing, based upon a survey of 1,435 affluent shoppers (avg. HHI $269.1k) explores the brand new way that affluents are shopping and what marketers can do to capture their still generous amount of discretionary income.
Last Wednesday, the Commerce Department reported that the U.S. economy shrank by 2.9% in first quarter. Analysts are saying this is only a temporary setback and poopooing the news. But have they seen the other news about unemployment and under-employment, rising gas and food prices, terrorists rising and potential wars. This is Austerity.
In the latest Census Department update on the state of retail, the first four months of 2014 saw only ½ of 1 percent increase in GAFO retail sales (GAFO stands for general merchandise apparel, furnishing and other which describes the type of stores that fill U.S. mall, shopping centers and include the major Big Boxes, too.) By comparison at this time back in 2012 the GAFO stores were posting strong growth, up 5.2% over Jan-Apr 2011. This is Austerity!
Download a white paper here that illustrates the current climate of austerity.
This study reveals:
It includes profiles of retailers that are successfully overcoming affluent austerity and turning it into business prosperity.
Today’s affluent shoppers have brand new ways to shop. You need to learn about these new ways in order to position your retailing experience toward their special needs and desires.
Unity Marketing can help you learn a whole new way to market to them
Unity Marketing has variety solutions suited to each marketers’ needs and budgets:
About Pam Danziger & Unity Marketing
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 by Harper's Bazaar. Luxury Daily named Pam to its list of "Women to Watch in 2013." She is a member of Jim Blasingame: The Small Business Advocate’s Brain Trust and a contributing columnist to The Robin Report.
Pam's latest book is Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury(Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, (Dearborn Trade Publishing, $27, hardcover) and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).