TapAnalytics Digital Marketing Platform Supports Google DoubleClick for Publishers

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TapAnalytics enhanced marketing analytics platform benefits now include Google DoubleClick for Publishers


TapAnalytics: for Digital Marketing Analytics

We've had huge demand for DFP, and expect it to help us rapidly address a whole new segment of ad publisher clients going forward. Babak Hedayati, CEO, TapClicks.

TapClicks, the digital presence company, announced that its TapAnalytics platform now supports Google DoubleClick for Publishers (DFP) campaigns. TapAnalytics delivers digital marketing analytics, campaign performance dashboards, and on-demand reporting across a wide variety of digital marketing campaigns, now including DFP.

The DFP integration in the 3.7 TapAnalytics platform release includes 15 key performance indicators (KPIs), with an emphasis on view-through and click-through conversions. It delivers the power of Google DoubleClick for Publishers to clients’ desktops.

DFP is a comprehensive hosted digital ad serving platform that streamlines ad management functions for improved advertising margins, and supports advanced targeting capabilities and trafficking workflow.

The TapAnalytics platform campaign integration renders Google DFP performance results, analytics, insights and reports easy to obtain and share. The three key steps for implementing DFP integration are: Get It, Analyze It, Share It!

  •     First, Get It! Setup is easy: simply provide DFP login information.
  •     Second: Analyze It! TapAnalytics DFP Connectors automatically gather, present and analyze the important KPIs and present them in dashboards and reports.
  •     Third: Share It! TapClicks reports the results of DFP campaigns, with insights, and analysis. Dashboards and reports are fully customizable for full agency rollups, as well as individual dashboards and reports for each client. Reports can be delivered in HTML, pdf, Excel or MS Word formats.

Digital marketing agencies can view dashboard rollups with results by channel and campaign, via automated, real-time reporting information, to optimize, monitor, and get the best results. This leads to great communications, client satisfaction, ROI, and retention.

For clients, customized dashboard views provide reporting and analytics information for each particular campaign, avoiding time delays and onerous data collection, and delivering information on demand.

"DFP is a leading ad-serving platform and we are happy to announce a tight integration. We've had huge demand for this capability from our installed base, and we expect it to help us rapidly address a whole new segment of ad publisher clients going forward." said Babak Hedayati, CEO of TapClicks.

In addition to DFP, the TapAnalytics platform quickly connects to other outbound marketing channels and campaign data, with performance metrics from Google Analytics, DoubleClick for Advertisers, Google and Bing SEM campaigns, Facebook, Twitter, YouTube, FourSquare, email-newsletter platforms, and many others. Digital agencies use the TapAnalytics platform to report performance of their clients’ outbound marketing efforts at the website, campaign, creative, and keyword levels. TapAnalytics enables businesses to compile formatted client reports, email these reports to clients on a regular basis, give their clients access to their own sets of dashboards, and much more.

About TapClicks

TapClicks, Inc., the digital presence company, was founded in 2009, and operates out of offices in Silicon Valley, Canada, India and Mexico. The TapAnalytics business unit focuses on performance reporting and analytics for agencies and enterprises. The TapClassifieds business unit provides digital classifieds and merchandising solutions for local companies doing business online, delivering a unique ability to generate and track leads and other consumer interactions in unprecedented detail.

For more information, please visit http://www.TapClicks.com, email us at info@TapClicks.com, or call us at +1.408.725.2942.

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Michael Mertz
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