Macy's and modernEID's Unprecedented Collaboration Promises Change

Major American retailer honors customers with a Ramadan celebration.

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ModernEID's mission was to bring contemporary Eid decor to the American marketplace and the support from Macy's is bringing this vision to reality. -Jomana Siddiqui, modernEID founder

Costa Mesa, CA (PRWEB) July 01, 2014

Macy’s South Coast Plaza will be welcoming Ramadan & Eid in store this June and July with displays that are being designed by the celebration company modernEID. The impetus for this was the recommendation of Macy’s employees who wanted to recognize their large group of Middle Eastern & Muslim customers. The store welcomed this opportunity showing they care about honoring diversity.

This collaboration was kicked off with a “Welcome Ramadan” celebration in-store on June 25th from 2-6pm in the Women’s Cosmetics department at Macy’s South Coast Plaza in Costa Mesa, California. Customers were treated to music and refreshments while shopping their favorite brands. Tom Ford, Versace, and Christian Dior fragrances were highlighted in the displays. The event was open to the public.

There is a great deal of buzz and excitement surrounding the impending collaboration. “We are so honored to be a part of this momentous occasion,” ModernEID founder Jomana Siddiqui said, “ModernEID's mission was to bring contemporary Eid decor to the American marketplace and the support from Macy's is bringing this vision to reality.” It is the first time that a major retailer has featured Muslim holiday decorations from an up and coming small business, and it bodes well for a more welcoming, open shopping experience for those both of the Muslim faith – and everyone else.

About modernEID
modernEID is a gift and party ware company offering modern designs for all occasions including Ramadan and Eid. Established in 2011, our mission is to create excitement about all holidays and events, and encourage families to start new traditions with products that are specific for them, but done in a modern way. For more information about modernEID you can call 1.888.973.6237 or email media(at)moderneid(dot)com.


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