New York, NY (PRWEB) July 01, 2014
Today, Human Demand, the leading mobile Demand Side Platform (DSP) with both managed service and a self-service offering, announced the ability for advertisers and brands to leverage its programmatic mobile supply in real time across 7 new mobile exchange partners. Focusing on transparent and efficient mobile display and video across smartphone and tablets via the company's new integrations with Vungle, PubMatic, Inneractive, LiveRail, TapSense, Opera Mediaworks, & AerServ, Human Demand advertisers will have the ability to quickly and effectively scale campaigns across this increased global inventory.
Mobile advertising is the fastest growing sector of digital media, with spend up 109% in the first quarter of 2014. Showing no signs of slowing down, Bloomberg predicts global smartphone use will reach 2b devices by 2015. Human Demand advertisers will be able to utilize proprietary AppAudience Data on 100% of impressions available through its new supply partners to increase addressable inventory, improve efficiency, generate significant performance lift, and power the delivery of dynamic creative.
“We are enabling our advertisers to have increased access to high impact, in-app premium mobile RTB inventory, including video, full screen interstitials and of course, rich media ad units,” said Keith Petri, SVP Strategic Partnerships for Human Demand.
“We’re excited to partner with Human Demand to provide advertisers with the opportunity to purchase inventory at scale and efficiently manage their campaigns across all mobile formats, including video, banner and interstitials,” said Scott Silverman, CRO at AerServ. “It’s our goal to continuously add new demand partners to help AerServ's publishers maximize their inventory yield and increase fill rates, and Human Demand offers premium advertising solutions that are a great fit.”
"We are excited to be working with Human Demand as a demand partner. TapSense is committed to providing our publishers with the largest selection of quality demand partners as part of our Mobile Private Exchange,” shared Ash Kumar, Co-Founder and CEO of TapSense, a leading independent mobile advertising exchange. “With RTB and programmatic buying scaling rapidly, successful partnerships with platforms like Human Demand are essential to our success."
Anil Chokshi, Vice President of Marketplace Solutions of Opera Mediaworks Ad Exchange, contributed, “We (OMAX) are excited to have Human Demand incorporated as a bidding partner on our platform. We look forward to the partnership between our companies and enabling positive growth in the mobile exchange space.”
“Our team at Human Demand is excited to bring this tremendous new scale of premium mobile supply to our RTB and mobile audience platform. We are seeing excellent early results from this diverse range of supply partners especially when combined with our proprietary AppAudience data layer,” concluded Howie Schwartz, CEO & Founder of Human Demand.
“Human Demand’s RTB and integral DMP technology makes them one of our best partners, scaling up quickly thanks to their innovative algorithms which help brands target campaigns based on true physical intent,” said Maor Sadra, VP Advertiser Relations & Monetization of Inneractive. “Incorporating data such as all businesses nearby as well as weather is an amazing added value to any brand advertiser.”
About Human Demand
Human Demand provides brands and agencies with a fully transparent, highly scalable and efficient mobile media solution. HD utilizes real-time bidding (RTB) programmatic exchange buying, and layers in unique data targeting sets including hyper local geo-targeting. We execute rich media and video mobile ad campaigns, in addition to standard mobile display banners. As a DSP, Human Demand offers agencies and trading desks the industry’s most robust RTB self-serve platform for mobile ads. The Company leverages its proprietary technology platform to bid on and serve advertisements across all Mobile Ad Exchanges. As a DMP, the Company enriches the typically undifferentiated mobile display and video inventory in real time and makes it intensely more valuable. The Company delivers targeted mobile audiences at scale through its proprietary "AppAudience" data, providing marketers the ability to have audience insights on 100% of the mobile inventory seen through DSPs, SSPs, Networks and Exchanges. The AppAudience data is leveraged by clients to increase addressable inventory, improve efficiency, generate significant performance lift and power the delivery of dynamic creative.