El Clasificado Marks 26th Anniversary with Digital Expansion

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New feature in "Mis Anuncios," elclasificado.com's personal ad manager, makes posting and editing classifieds for the Hispanic market even easier.

El Clasificado's digital properties

El Clasificado's digital properties

Beyond just hearing about increased internet use by the Hispanic population, we’ve personally seen large increases in the traffic to many of our own sites and have spent years working on increasing our digital presence.

According to the experts’ predictions, the business of printed-paper should have been dead a while ago in many Western countries. This, however, has not entirely been the case, especially not for El Clasificado who, with 510,000 weekly copies and a readership of over 1.5 million, is still a story of defiance to all the bad omens.

Having just celebrated 26 years of serving the US Hispanic market, the company has remained steadfast in its commitment to grow in the traditional model that has led it to annual revenues of more than 20 million dollars, while also working to increase their portfolio in the digital realm—a market which has shown tremendous growth for the company.

In this aspect, the company is proud of the fact that its users are now able to edit their ads published in elclasificado.com through a new feature called “Mis Anuncios,” which was launched recently and currently has nearly 7,500 users. This advantage gives users the ability to edit, renew, view, and cancel their ads without having to resort to our customer service team to do it for them, as it is done with more than 200,000 classified ads published on the website.

In addition, users can view their active ads, pending ads, the amount of views for each ad, published date, and expiration date. This is definitely an innovative feature that reinforces El Clasificado’s growth into digital advertising.

Just last year, the growth in this medium increased to represent 8.2 percent of El Clasificado’s total revenue through the traffic and advertising opportunities provided by elclasificado.com and other sites such as quinceañera.com, susociodenegocios.com, and empleoslatino.com. Standalone, these brands represent unique opportunities for reaching the US Hispanic market, while collectively representing the diversification of a company with a vision of the future and a proud past.

"Beyond just hearing about increased internet use by the Hispanic population, we’ve personally seen large increases in the traffic to many of our own sites and have spent years working on increasing our digital presence," said Martha de la Torre, who’s increased digital efforts also proudly anticipate joint ventures such as Pantera Digital, which will serve as a company helping to develop and deliver marketing and strategies for businesses looking to reach the Latino-American market. "We want to reach out to Hispanic audiences in many ways and this is a segment that we feel is not yet covered well for our community."

"We also know that what is happening with social networks is important at the corporate level, and, in order to keep ourselves engaged with our audience, we have made a great effort to be connected every day with our readers and our customers," said Joe Badame, chief operating officer and co-founder of El Clasificado. “That's the future."

About El Clasificado
El Clasificado, an EC Hispanic Media company, is a multi-media publication and advertising solutions company with advertising platforms in print, online, and grassroots events. More than 1.5 million readers utilize the free Spanish language publication every week. El Clasificado, a verified publication with a weekly circulation of 510,000, is distributed in over 300 cities throughout Southern California, the Central Valley, and now Yuma, Arizona. EC Hispanic media also owns the monthly publication El Punto and special supplement Quinceanera.com and the websites, elclasificado.com, pacoslist.com, susociodenegocios.com, alborde.com y quinceanera.com.

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Alicia Garcia
El Clasificado
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