Shale Markets, LLC Announces the Launch of a State-of-the-Art “Smart Banner” System to Help Companies Target Marketing to Specific Sectors of the Oil and Gas Industry

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Banner ads are tied to over 11,000 news stories via keywords (tags), providing one of the most precise and robust marketing systems available to the oil and gas industry.

Shale Markets, LLC website ( is a news aggregator that organizes, tags and presents 50-100 oil and gas industry news stories per weekday. In the month of June 2014, got over 400,000 page views and served over 5 million banner ads to readers interested in oil and gas news stories.

As a value added service to the advertisers, Shale Markets, LLC developed a system that allows advertisers to select one or multiple key words (tags) that are tied to each banner ad. When a news story is presented to a reader, the system builds a slideshow of banner ads that have the same tags as the news story.

CEO R. Pader stated, “We launched this new ‘Smart Banner’ system on June 01, 2014 and have gotten reports of click through rate increases of 400%-800%. The program is a major success and has outperformed our expectations. We feel that our marketing system is now one of the best in the oil and gas industry.”

Shale Markets, LLC offers two main advertising packages plus various upgrades to the packages. Visit and click on “Advertising” in the menu bar to get more information.

To help drive traffic to the site, Shale Markets has a very active following on Twitter that has helped @ShaleMarkets to achieve a “Tweet™ Reach” of 50 million Twitter™ users in June. Note that “Tweet™ Reach” is the sum of all of the prospective views of tweets and retweets. Each of @ShaleMarkets tweets is a news story that links back to the main story on the website.

To further drive traffic to the site, thus increasing the effectiveness of the banner program, Shale Markets, LLC has created a “Add News To Your Website” feature that allows any website to easily add news to a website via RSS or an iFrame. Companies can decide which keywords they want to show and can easily generate a URL or script to add to their site. For example, if a company wants to show only news that is tagged as Marcellus, they can easily generate the code that will dynamically show all news that is tagged Marcellus instantly on the website. Visit in order to get the code to add news to a website.

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