Sid Lee Secures Platinum A' Design Award with Outstanding Packaging Design

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A' Design Award & Competition is delighted to announce that the packaging design work Blue Goose by Sid Lee won the Platinum A' Design Award in Packaging Design Competition

Blue Goose Packaging Design Project by Sid Lee

Blue Goose Packaging Design Project by Sid Lee

A' Design Award and Competition is pleased to announce that the work Blue Goose by Sid Lee design team has been acknowledged with the renowned Platinum A' Design Award in Packaging Design Competition. Sid Lee's design was chosen as a winner among thousands of competing entries.

Winner Design: Blue Goose
The project leader of the winning project Blue Goose explains: “SID LEE Toronto developed the brand identity and packaging design for Blue Goose, a Canadian-based organic and natural food company that specializes in high quality beef, chicken and fish. Design inspiration came from visiting a Blue Goose farm in British Columbia; seeing the land, the environment, and how well the animals were being treated. The brand’s story is embedded in all aspects of its identity and packaging, with the use of hand-drawn illustrations to provide a rich and detailed representation of the natural environment and excellent conditions in which the animals were raised.” To learn more about this design please visit:

Creative Team for Blue Goose
Blue Goose was imagined by Dave Roberts, Tom Koukodimos, Flavio Carvalho, Anna Sera Garcia, Oleg Portnoy, Emily Patterson, Pip Scowcroft, Laurent Abesdris, Ryan Spelliscy, Ben Kwok, Emily Patterson, Karla Ramirez, Johnlee Raine, Eve Remillard-Larose, Gabriel Sit and Jonathan Bonnell

The Platinum A' Design Award
The Platinum A' Design Award is a prestigious award given to top 1% percentile designs that has accomplished an exemplary level of quality in design. Entries to the A' Design Award and Competition are peer reviewed and evaluated by an expert jury composed of prominent academics, established scholars and influential press members, following strict guidelines and criteria. Laureates of the A' Design Award are given the A' Design Prize which includes a series of PR and publicity tools such as List of Net subscription to help promote winners.

About A' Design Award and Competition
A' International Design Award and Competition was established to create a global awareness for good design. Each year, A' Design Awards invites worldwide designers, artists, architects and brands to submit their best products, services and concept designs for award consideration. Annually, the best design work from across the globe is highlighted to design oriented audiences and press members. Learn more about the A' Design Awards at:

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Julie Thomas
A' Design Award
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