New York, New York (PRWEB) July 02, 2014
Tractenberg & Co. is pleased to announce that the firm is now offering an exciting new Digital Division to provide clients with a comprehensive, 360 degree approach to PR. The established boutique beauty, fashion, and lifestyle PR company continues to innovate along with the changing media landscape by introducing this new division which addresses the online engagement of clients. Since the advent of social media, every brand now needs to connect to consumers in an engaging way across multiple digital outlets. Social media has drastically changed the way brands interact with their fans, and Tractenberg & Co. is staying ahead of the curve through anticipating the evolving needs of their clients, helping them develop authentic voices that resonate with the public. The new Digital Division works closely with Tractenberg & Co. account teams and clients to invent fresh ways to incorporate social media into PR campaigns.
Founder and President of Tractenberg & Co. Jacquie Tractenberg says, “Our Digital Division merges traditional PR with social media to guide and influence the public dialogue. Whether it’s through generating shareable content for all social outlets on a daily basis or launching a viral social media campaign, the digital team continues to cut through the noise to effectively capture the attention of consumers.”
The Digital Division is led by Director Andrea Wytish, a seasoned marketing professional focusing in digital and social media initiatives. Before joining Tractenberg & Co. in 2013, she worked in interactive and digital marketing for Parade Magazine/Conde Nast. Wytish and her team manage social media outlets for brands, generating engaging content for platforms like Facebook, Twitter, Instagram, and Pinterest, as well as executing promotional and paid digital media campaigns.
“Our team works to keep brands in the social media conversation,” says Andrea Wytish, Social Media Director. “The digital space is one that changes by the minute, and that’s exactly what I love about it. In order to be a successful on social media, you have to embrace the new and learn something every single day. My team is dedicated to ensuring that brands stay digitally relevant by continually engaging consumers in the most cutting-edge ways.”