Midland, VA (PRWEB) July 01, 2014
(OTCQB: SMID) The St. Petersburg Water Treatment and Distribution System needed to install a new water pump station, but their location (in a flood plain) posed specific challenges. The project required a unique solution to move forward. Brian Stock, Sales Representative at Leesburg Concrete, recommended Easi-Set Buildings to the general contractor. “I suggested that we raise the pump station building above flood stage,” said Stock.
Elevating the building on a poured platform allowed Leesburg Concrete to also utilize one of their core product lines, precast steps. “We are supplying precast steps that extend a full 8 feet to a poured-in-place platform which will support the building, railing system, and large Onan gas fired generator,” remarked Stock. The final building will seamlessly fit in with the current aesthetics at the facility. “We will be casting a custom Easi-Set Building with real red barrel roof tiles applied over a precast gabled roof, fancy round front window, and clapboard sides.”
Last year, Leesburg Concrete acquired their Easi-Set Buildings product license from Easi-Set Worldwide as part of a long-term growth strategy. Adding a product like Easi-Set Buildings gives Leesburg a competitive advantage. “Leesburg’s main products are steps and railings. They were looking to diversify, and that’s where we really make a difference for our licensed producers,” said Easi-Set Managing Director Moffette Tharpe. “We look for people to embrace the products we license as one of the cornerstone products of their business. As they increase sales volume year-over-year, then over time, they will accomplish their objective. And at that point, we will be able to say that we have accomplished ours.”
Leesburg Vice President, Kirk Rouse commented, “Easi-Set brings us a superior line of precast products. The initial demand and the leads we have received from Easi-Set have been very strong, and have directly resulted in the sale of more than 20 buildings. To date, we’ve delivered 8 buildings to very satisfied customers. Another great indicator of the new line’s success is the fact that some of these customers have already started planning for their future orders.”
One significant factor in Easi-Set’s success is the high level of brand awareness it has generated for precast concrete buildings. “Easi-Set Buildings is probably the most recognized and strongest brand in North America,” commented Tharpe. Mr. Rouse agrees stating, “Easi-Set does a wonderful job of generating brand awareness for these products, and generating leads for us.”
About Smith-Midland Corporation
Smith-Midland Corporation (DE) is a publically traded company (OTCQB: SMID). Smith-Midland (VA) develops, manufactures and sells a broad array of precast concrete products for use primarily in the construction, transportation and utilities industries. SMC has two manufacturing facilities located in Midland, Virginia and Reidsville, North Carolina. Easi-Set® Worldwide, a wholly-owned subsidiary of Smith-Midland Corporation (DE), licenses the production and sale of SMC developed products around the world. For more information, please call (540) 439-3266 or visit http://www.smithmidland.com.