Consumers are expecting their financial institutions to have strong brand identity online. These top community banks and bankers understand that building a brand goes beyond just a physical presence...
Washington, D.C. (PRWEB) July 01, 2014
The Independent Community Bankers of America® (ICBA) released the Top 50 Community Bank Leaders in Social Media and the Top 25 Community Banker Influencers on Twitter. This is the second year that ICBA has compiled these two lists, which highlight the community bank social media trailblazers among the financial industry.
“Consumers are expecting their financial institutions to have strong brand identity online. These top community banks and bankers understand that building a brand goes beyond just physical presence—they consistently introduce fresh content and interact with their customers,” said ICBA Executive Vice President/Chief Marketing Officer Chris Lorence. “ICBA is proud to highlight these community banks and bankers who are making social media an integral part of their brand and communications strategy. We congratulate them on their success.”
Nearly 6,500 community banks throughout the nation were eligible to be part of ICBA’s list. Community banks were chosen based on their engagement with fans and followers, the content distributed on their social media platforms, the number of fans and/or followers they have, and the frequency of posting new content. Several of the community banks featured on ICBA’s Top 50 Community Bank Leaders in Social Media will be profiled in September’s issue of ICBA Independent Banker.
There are nearly 2,500 banks that have a Facebook and Twitter presence, including more than 1,700 on Facebook alone. Of all the banks that have Facebook pages, more than half are banks that have between $100 million and $500 million in assets.
The Independent Community Bankers of America®, the nation’s voice for more than 6,500 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit http://www.icba.org.