(PRWEB) June 30, 2014
With the growth of social platforms such as Facebook, Twitter, and LinkedIn, digital marketing has become a marketer’s medium of choice. Social media allows companies to directly interact with consumers. Companies utilize it not only to pitch their products, but also to educate and create conversations that develop a loyal and informed customer base.
According to a survey conducted in May 2013, social media marketing has increased dramatically, with 87 percent of small businesses using social media as a marketing tool today. It is a growing profession usually within the advertising or marketing departments.
Employment of advertising, promotions, and marketing managers is projected to grow 12 percent from 2012 to 2022 to create about 25,000 jobs. Advertising, promotions, and marketing will still be important for organizations to be able “to maintain and expand their share of the market,” as stated by the Bureau of Labor Studies.
Through these programs, students learn how to use Facebook, LinkedIn, Google Plus, and WordPress. Additionally, students will learn how to strategically build a marketing calendar, develop brand awareness, and interact with customers directly. The courses also explain the nuances between marketing strategies for different types of companies, as well as best practices and digital ethics.
Social media is a useful skill for marketers to have no matter what their field or position is, because it is the primary method of communication with their customer base. Meditec's social media courses and programs were developed by industry expert, Deltina Hay, and Accolades PR.
Deltina Hay is the author of “The Social Media Survival Guide," "The Bootstrapper's Guide to the Mobile Web", and "The Bootstrapper's Guide to the New Search Optimization". She is a veteran web developer, publisher, and a pioneer of social media and web 2.0, especially as it applies to small business and the publishing industry.
360training.com, parent to Meditec, is a privately-held, leading provider of online and classroom delivered training; learning and content management software; and enterprise compliance and risk management solutions. Since 1997, our course libraries have grown to include more than 15 industries and 6,000 individual titles. Over 3,000,000 learners have chosen 360training.com to meet their training needs. Its career training library branded as Meditec has over 75 programs in fields such as allied health, business, legal, and information technology.