Weymouth, MA (PRWEB) July 02, 2014
Evidence suggests that many users of smartphones and tablets wish to print from those devices, yet many currently are not. InfoTrends expects that those diverse groups of users face different and multiple barriers to printing. In addition, vendors are currently unclear on which groups of users represent the largest untapped potential for print, and what those users need most to enable them to print. InfoTrends’ has launched a new study Mobile Devices and the Impact on Print to investigate print-related attitudes, needs, and desires of mobile device users.
“The purpose of this research is to uncover the relative opportunity to print across a broad range of mobile device users from teenagers to office and mobile business users to retired people,” commented John Shane, Director of InfoTrends’ Communication Supplies Consulting Service. “Our goal is to understand what each of these groups and other groups of people need in order to satisfy their desire to print from their mobile devices.”
Through a combination of extensive primary and secondary research across four countries (US, Mexico, Brazil, and China), InfoTrends will be analyzing the differences and commonalities between business and personal printing uses. This study will compare the issues each group faces including:
InfoTrends will develop a market modeling tool to measure the impact of different events or activities that would increase or decrease print potential. The market model will answer the following:
For more information, please visit our online brochure or contact Scott Phinney at 781 616 2123 or scott.phinney(at)infotrends(dot)com. Early subscriber rates available through July 30, 2014.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.
For media inquiries contact Donna O'Malley at +1 781 616 2116 or donna.omalley(at)infotrends(dot)com.