“A basic strategy of selling office technology into business without any explicit expertise into the nature of individual process and enterprise requirements is no longer practical,” commented Randy Dazo, Senior Director at InfoTrends.
Weymouth, MA (PRWEB) July 01, 2014
InfoTrends announced today the launch of a new multi-client study that will examine industry score card ranking of criteria and requirements by vertical market and vendor market winners in office technology. Industry Score Cards by Vertical Market will uncover the important criteria and requirements of these markets as well as their current vendor rankings on how well they are delivering these capabilities.
Providers of office technology have begun a progression from offering a portfolio of hardware or hardware/solutions to a comprehensive approach of hardware, software, solutions, and services. This new offering is often targeted at specific business processes and vertical markets. Vertical markets have significant, diverse conditions that can vary substantially. Customers in vertical areas want to distinguish potential suppliers by how deeply they understand their business and process requirements.
“A basic strategy of selling office technology into business without any explicit expertise into the nature of individual process and enterprise requirements is no longer practical,” commented Randy Dazo, Senior Director at InfoTrends. “An in-depth understanding of requirements by market will become essential in order to align strengths with market demands.”
This research will help identify requirements and criteria importance within paper intensive vertical markets and company size segmentations. The study will provide an understanding of vertical market perception and the reality of manufacturers/vendors delivery capabilities for each of the identified criteria. Objectives of this study provide subscribers with the opportunity to:
- Understand the criteria and capture and rank the requirements within specific vertical markets, company sizes and decision maker role
- Understand the vertical market perception and reality of vendors/suppliers on the delivery capabilities of each of these criteria
- Map market requirement importance against criteria, and additionally map vendor’s scored capabilities to the same criteria
- Create an overlay of customer and vendor/supplier data
InfoTrends’ professional staff will perform an extensive analysis of the research to develop an understanding of the opportunities by vertical market in office technology. A combination of primary and secondary research, coupled with analysis of market news and trends for specific vertical markets will be performed. Subscribers will receive an executive summary addressing key issues, findings, vertical market and provider mapping, vertical critical ranking, manufacturer vertical market solutions and services guides, and overall recommendations.
For more information, take a look at our online brochure, contact Scott Phinney at 781 616-2123, or email scott(dot)phinney(at)infotrends(dot)com. Early subscriber rates are available through July 31, 2014.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.
For media inquiries contact Donna O'Malley at +1 781 616 2116 or donna(dot)omalley(at)infotrends(dot)com.