We see common mistakes that businesses make. This guide will assist marketers who wear various hats to know what they need to do differently, and how to get started.
Boston, MA (PRWEB) July 01, 2014
Cambridge digital marketing agency, Pepper Gang has released an extensive guide for digital marketers and business owners on improving their businesses by changing and enhancing the digital approach. The team has released the first edition of the guide for download through their website.
The guide on digital marketing is designed to educate business owners about the significance of digital marketing over traditional and offline media as well as the need to change their existing digital strategy.
From this digital marketing guide, Readers will learn:
- The integrated approach of online and offline media
- Three stages of the buying cycle
- Right ways to do digital marketing
- Choosing the right online platform
- User statistics
"We designed this guide to take the digital marketer through a precise and easy to follow process to use digital marketing methods," said Stefanie Daneau, co-founder of Pepper Gang. "We see common mistakes that businesses make; and in that, we see the perfect opportunity to use an expert digital strategy with the purpose of bringing in business as planned. This guide will assist marketers who wear various hats to know what they need to do differently, and how to get started."
From the guide:
“There are 90% digital vs. print media interactions.”
“52% of companies get leads from Facebook, while 43% get leads from LinkedIn.”
"Visits to corporate websites from mobile devices increased 400% in the last two years."
To download the guide, visit the digital marketing resource center at the Pepper Gang website: http://www.peppergang.com/.
About Pepper Gang:
Pepper Gang is a Boston digital marketing agency that specializes in the hospitality industry. The intrepid team of digital-savvy marketers takes on the goals of a business as if they were part of the team. With a finger on the pulse of trends in digital marketing, Pepper Gang helps businesses of any size reach their full potential.