When they help us accomplish our mission and introduce us as family to their core customers, the public sees this and feels more engaged with the problems in the world. They feel part of the solution. - Children's Hunger Fund President Dave Phillips
Los Angeles, California (PRWEB) June 30, 2014
Dave Phillips, the president and founder of C hildren’s Hunger Fund, announced today the latest slate of companies investing in the charity’s mission.
“Since we opened our doors,” said Phillips, “we’ve enjoyed mutually beneficial relationships with generous companies and entrepreneurs seeking to impact the world for the better. When they help us accomplish our mission and introduce us as family to their core customers, the public sees this and feels more engaged with the problems in the world. They feel part of the solution.”
Companies like la Madeleine Country French Café, which gives $1 to Children’s Hunger Fund for every purchase of their featured soup, and Project 7, which partnered with 7UP to donate meals and raise awareness through customer engagement campaigns, have embraced corporate social responsibility (CSR).
In today’s reputation economy, Children’s Hunger Fund offers companies something they need to stand out in the market: social impact. Fueled by social media and the open book nature of the Internet, consumers increasingly insist that the companies they patronize serve more than just the bottom line, and they reward those who prioritize social impact over profit.
In 2009, former Miss Texas, Tamara “Tay” Hext Hilliard, launched her line of gourmet granola with a personal desire to improve the health of her customers and empower them to improve their world. Beginning in July, every bag of Tay’s Gourmet sold will provide one meal for a child in crisis.
“Experiencing enough growth in my business to be able to give back to those in need is a great accomplishment as an entrepreneur,” said Hilliard. “And I believe that’s what my customers want for their lives as well.”
To some entrepreneurs, CSR is more than an act of responsible stewardship. Mitch McMullen, owner of Newhall Coffee Roasting Company, which gives 10 meals for every pound of coffee sold, sees his personal success as a mandate to do good for others.
"I’m always thinking about how our product is more than just coffee," said McMullen. "My life is not worth the air I breathe if I don't do something to help someone else. God-willing, a cup of joe can make a difference.”
USANA Health Sciences, one of Children’s Hunger Fund’s longest running corporate partners, decided early on to make CSR part of the DNA of their business. Besides helping the charity to have massive impact and reach, USANA’s culture of helping others is spread throughout their worldwide network of associates.
“Our family of associates know they’re changing the world,” said Elaine Pace, President of USANA True Health Foundation. “Each one is personally committed to help create a world free from pain and suffering. It’s amazing to be part of such an incredible movement for good.”
Other companies connecting their corporate culture to the needs of poor children through Children’s Hunger Fund include Ty Inc., EatArt, Regency Lighting, and Alpine Swiss.
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Children’s Hunger Fund has committed itself to gospel-centered mercy ministry for over twenty years. In all, CHF has distributed more than 1 billion dollars in food and other resources, serving the needs of more than 20 million children throughout the U.S. and in seventy-two countries worldwide. Since 1991, 99% of CHF's total revenue has been used for programs helping kids. More information can be found at ChildrensHungerFund.org.