McKee Foods Introduces Little Debbie® Premium Muffins

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Snack Brand Brings New Product to Convenience Stores

Little Debbie New Muffins Premium

LD Premium Muffin

The new muffins are designed specifically for the needs of the convenience store shopper looking for an on-the-go snack.

McKee Foods, bakers of the Little Debbie® brand, announces the debut of Little Debbie single-serve Premium Muffins. The muffins are available in the two most popular flavors of convenience store shoppers, Banana Nut and Blueberry, and will be in stores early in September.

“Little Debbie is the #1 baked sweet goods brand in convenience stores and one of the leading brands of muffins in supermarkets and supercenters. We are combining our expertise in muffins with the direct store service of our independent distributor network to grow sales and profits for the convenience store channel,” stated Chuck Clevenger, Little Debbie® Snacks product manager. “The new muffins are designed specifically for the needs of the convenience store shopper looking for an on-the-go snack.”

Muffins are a $155 million dollar segment of the Baked Sweet Goods category in c-stores. Nielsen convenience store scanner data indicates modest declines in muffin unit and dollar sales for the 52 weeks ending June 7, 2014. “The Little Debbie brand is known for making a positive impact on sales and profits when we enter a category. We expect to turn around these category trends with Little Debbie Premium Muffins,” stated Clevenger.

For more information on the Little Debbie Premium Muffins, please visit

The Little Debbie Brand
McKee Foods’ Little Debbie brand is America’s No. 1 selling snack cake and is increasing its presence in the breakfast pastry and cookie categories. More than 138 billion Little Debbie® Snacks have been sold since 1960 in the United States, Canada, Mexico, Puerto Rico and on U.S. military bases worldwide.

Every week, Little Debbie® Snacks are baked fresh and delivered from our bakeries to your communities — that’s why they’re so fresh tasting. Local independent distributors, who are members of your communities, ensure that the freshest products are available in your stores. In fact, you’ll find our quality pledge and our guaranteed fresh date on every package.

The person who inspired the Little Debbie image often featured on product packages is the granddaughter of O.D. and Ruth McKee, the founders of McKee Foods, a family bakery. That little girl, now Debbie McKee-Fowler, is an executive vice president with McKee Foods and serves on its board of directors. Visit for more information. You can also find us on Facebook and Twitter.

McKee Foods
McKee Foods, a family bakery with annual sales of about $1.2 billion, is a privately held company based in Collegedale, Tenn. The McKee Foods story began during the height of the Great Depression when founder O.D. McKee began selling 5-cent snack cakes from the back of his car. Soon after, he and his wife, Ruth, bought a small, failing bakery, using the family car as collateral. Today, the company employs more than 5,000 people in Collegedale, Tenn.; Gentry, Ark.; Stuarts Draft, Va.; and Kingman, Ariz. It creates and produces Little Debbie® Snacks, Sunbelt Bakery® snacks & cereals, Heartland® and Fieldstone™ Bakery food products. Visit for more information.

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Mike Gloekler
McKee Foods
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since: 10/2008
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