Dakota Magic and Dakota Sioux Casinos Deploy SpinetiX Digital Signage Media Players

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Specialized Productions Inc. designs plan for digital signage system overhaul and supplies 25 SpinetiX Digital Signage Media Players to the Dakota Nation Gaming Enterprise.

Dakota Sioux Casino

Dakota Sioux Casino & Hotel, Watertown, SD

'The scope of the project was to upgrade our marketing view and entice customers in-house to utilize our resort products further and to view future promotions and entertainment,' said Weston Quinn, CEO of Dakota Nation Gaming Enterprise

Specialized Productions Inc. (Group SPI) was selected by the Dakota Nation Gaming Enterprise to implement a strategy to overhaul the digital signage systems at Dakota Magic Casino Resort and Dakota Sioux Casino & Hotel. Group SPI configured and installed nine SpinetiX HMP 130 digital signage players at Dakota Magic Casino Resort to power screens in their cashier cage, entertainment lounge, poker room, hotel lobby, non-smoking area and a three screen video wall on the casino floor. At Dakota Sioux Casino & Hotel, Group SPI configured and installed sixteen SpinetiX HMP 130 digital media players. The media players at Dakota Sioux are powering landscape and portrait displays throughout the property as well as several ViewSonic ePosters.

“The scope of the project was to upgrade our marketing view and entice customers in-house to utilize our resort products further and to view future promotions and entertainment,” said Weston Quinn, CEO of Dakota Nation Gaming Enterprise. Anthony Bertino, CMO of Dakota Nation Gaming Enterprise added, “I have used SPI for the last five years and am delighted with their use of technology to advance my casino projects. Having the ability to WOW a customer is what I strive for, and SPI provides my organization with that reaction.”

In addition to designing and configuring the overhaul at Dakota Sioux and Dakota Magic, Group SPI has been retained to create dynamic digital signage content for both casino properties. “When the marketing teams at both properties saw the new, dynamic content, they were amazed at the energy it created on the casino floor,” said Michael Tully, Vice President of Group SPI. “We decided early on that a solution was needed that was easy to update and scale as more devices were added. The HMP’s in conjunction with the SpinetiX Elementi software was the way to go to achieve our goals.”

The world’s smallest hyper media player, the SpinetiX HMP 130, is an award winning and cost effective digital signage player. The HMP130 comes bundled with the embedded software, a multilingual browser based content manager that provides instant results, out-of-the-box. You can also use HMD / Elementi software for more complex deployments including video walls and kiosk applications. The product comes with 4gb of solid state storage and unlimited storage expandability via USB or network. The specifications of the HMP130 include a myriad of video outputs and supported video codecs. For more information, please visit http://www.spinetix.com/hmp130.

Specialized Productions Inc., an Allentown, PA based company founded in 2004, produces compelling HD motion graphics as well as 3D animation for just about every digital signage configuration and screen size or shape imaginable. SPI's other focus is on designing complex audio visual systems. In this respect, they provide independent Audio Visual design consulting to advise clients on digital signage, lighting, sound, image and control. For more information, please visit http://www.specializedproductions.com or contact Todd Rickenbach, National Sales Manager at Group SPI at the number below. To view some of the custom content we create for Digital Signage, visit our YouTube Channel at: https://www.youtube.com/user/SPImotiongraphics1.

Proudly owned and operated by the Sisseton Wahpeton Oyate of the Lake Traverse Reservation, Dakota Magic Casino Resort and Dakota Sioux Casino & Hotel feature all the gaming excitement you could ask for!

Dakota Sioux Casino & Hotel is located north of Watertown, South Dakota—just off of Interstate 29 at Exit 185. The casino's 8,730 square foot gaming space features 364 gaming machines and eleven table and poker games. The property has two restaurants and a hotel with ninety-two rooms. For more information, please visit http://www.dakotasioux.com/.

Dakota Magic Casino Resort is located along Interstate 29 at the border of North and South Dakota where you’ll find 200 acres of land and one exciting place to play. The casino's 95,175 square foot gaming space features over 900 gaming machines and twelve table and poker games. The property has four beautiful dining spaces and a hotel with 160 rooms. For more information, please visit http://www.dakotamagic.com/.

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Todd Rickenbach - National Sales Manager
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