Since he’s been on the customer side at Asda, he understands the intricacies of making a large in-store analytics deployment a success. His in-the-trenches experience and knowledge of the U.K. market will be a real asset to customers that need insight.
Atlanta, GA (PRWEB) July 01, 2014
Brickstream, the in-store analytics market leader, today announced that Paul Hancocks, a 15-year veteran of the supermarket industry and expert on queue analytics, has joined the Brickstream Value Development team. Hancocks comes to Brickstream from Asda Stores Ltd, the British subsidiary of Walmart and second-largest supermarket in the U.K., where he most recently served as the company’s retail innovations project manager. He will leverage the knowledge he has gained leading large-scale retail technology deployments at Asda in his new role helping supermarket and Big Box chains maximize the value they are able to realize using Brickstream’s in-store solutions for behavior analytics, people counting and queue management.
Hancocks was introduced to Brickstream technology through his work spearheading a major queue measurement initiative at Asda, where thousands of Brickstream in-store devices provide accurate and consistent customer wait time metrics for over one billion Asda customers annually. These service delivery metrics are allowing Asda to provide an improved and consistent customer checkout experience while optimizing its workforce. Hancocks will apply his expertise in queue measurement and in-store behavior analytics to his new role consulting Brickstream clients and prospects as the company expands its customer base both in the U.S. and internationally.
“Through my work with Asda, I’ve seen first-hand how Brickstream’s solutions can help drive better real-time decisions that have a direct impact on service and the bottom line,” said Hancocks. “I’m looking forward to building on what I’ve learned in the grocery industry at Brickstream, and to sharing the knowledge I’ll be gaining with other companies eager to learn more about their customers and improve the performance of their business.”
The Brickstream Value Development services team was created to help customers fully leverage and smoothly integrate Brickstream’s in-store analytics solutions into their environments. As Brickstream’s recently released survey of global retail executives has shown, retailers are interested in using in-store analytics to aid in decision-making related to marketing, merchandising, operations and loss prevention strategies. But many are unsure about how to proceed, and are looking for guidance on the most streamlined and cost-effective ways to manage deployments, share analytic insights across organizational departments, and maximize ROI. Brickstream Value Development experts serve as a knowledgeable resource for retailers, supermarket and Big Box chains, banks, and other customer-facing organizations looking to leverage the company’s innovative technology to better understand what’s happening in their brick-and-mortar locations, providing assistance with the following:
- Development of dashboards for specific analytic use cases
- Identification of the most important metrics needed to improve marketing, merchandising and operational performance
- Training teams to use dashboards and interpret the analytics generated by Brickstream solutions for decision-making purposes
- Collaborative development of ROI models specific to a customer’s business environment
“We are thrilled to have Paul on board our Value Development team,” said Steve Jeffrey, CEO of Brickstream. “Since he’s been on the customer side at Asda, he understands the intricacies of making a large in-store analytics deployment a success. His in-the-trenches experience and knowledge of the U.K. market will be a real asset to customers that need insight and advice as they roll out their in-store analytic deployments and to Brickstream as we expand globally.”