London, UK (PRWEB UK) 2 July 2014
More and more motorists prefer to buy tyres online, especially in the UK
UK and European motorists are increasingly buying tyres online, and frequently choose mytyres.co.uk/Delticom online stores. These are the results brought to you by the Delticom Report “Tyres Online 2014.”
A large and representative European study was conducted this year by the accredited market research consulting firm SKOPOS (London, Cologne, Paris) on behalf of mytyres.co.uk and Delticom, Europe's leading Internet tyre dealer. For the study, the researchers interviewed more than 5,000 female and male drivers aged 18 to 65 in five selected European countries, including the United Kingdom. Key findings follow.
Generally increased interest in buying tyres online…
A quarter of all drivers surveyed have already purchased their tyres on the Internet and over two thirds of those who have never bought tyres online up to now would be willing to do so in the future. The Delticom Report has also shown that across the European markets, Delticom stores (including mytyres.co.uk) were most frequently chosen by customers purchasing tyres online. These research results may suggest that there is still a considerable growth potential for Internet tyre dealers like mytyres.co.uk/Delticom.
Huge upsurge in UK online tyre buying…
An especially strong rising tendency to buy tyres on the Internet is visible among the motorists in the United Kingdom. The number of British drivers who have acquired tyres online increased from 14% in 2013 up to 23% in 2014. Furthermore, over one third of the motorists in the UK who have never purchased tyres on the Internet have stated their intention to make such a purchase in the future.
Andreas Prüfer, board member of Delticom AG (owners of mytyres.co.uk), considers the results promising:
"Consumers’ inclination to make online tyre purchases is accelerating very fast. More than a third of the drivers are inclined to buy their tyres online. In the United Kingdom alone, the proportion of those who have purchased their tyres online increased by way more than half in just one year."
What are the key drivers?
High availability of tyres is of particular importance to British drivers (75%). The motorists in the United Kingdom attach also a great significance to the positive past experience with the tyre seller (67%), affordable prices (59%) and the large choice of tyre brands and models (58%).
"The overall package of our online shops makes all the difference. In addition to attractive prices and high availability throughout the year, customers will find in our shops a comprehensive service package. Just last year alone, our offer convinced more than 1 million new customers," says the board member Philip von Grolman who adds:
"At mytyres.co.uk we create the best conditions for consumers to find their desired tyres. Among 100 tyre brands, you can find tyres that will be suitable for almost all vehicle types.”
Although tyres constitute an important safety part of the car equipment, their relevance seems to be still underestimated. Almost one third of all the respondents change their tyres only when the tread depth reaches 1.6 mm. It is also the case in the United Kingdom, where a considerable number of drivers feel compelled to buy new tyres solely when the legal minimum tread depth is reached (33%) or when the tyres have been damaged (16%). A notable group of British respondents (10%) does not even know when it is time for a tyre change.
Tyre test site: http://www.tyretest.com
The accredited SKOPOS Insight Group specialises in bespoke market research and customer insight programmes in the Automotive, Digital, Consumer, etc. sectors and can be found at http://www.SKOPOS.info.