City of Apache Junction, Arizona Partners with Buxton to Enhance Retail and Tourism Development

Apache Junction seeks to drive growth through customer and visitor insights.

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Understanding the shopping and dining preferences of both residents and visitors will give Apache Junction critical insights for future growth.

Fort Worth, Texas (PRWEB) July 02, 2014

The City of Apache Junction, Arizona, recently partnered with Fort Worth-based Buxton to enhance its retail and tourism development strategies. Through Buxton’s advanced customer analytics, City leaders will better understand the shopping and dining preferences of both residents and visitors.

“Understanding the shopping and dining preferences of both residents and visitors will give Apache Junction critical insights for future growth,” said Janine Hanna Solley, economic development principal with the City of Apache Junction. “We look forward to enhancing our retail and tourism industries.”

“Buxton’s analysis will identify gaps in Apache Junction’s retail sector and provide insights on how to grow the City’s tourism industry,” said Cody Howell, vice president of Buxton’s public sector division. “We look forward to supporting the City’s development efforts through our best-in-class analytics.”

By becoming a Buxton client, Apache Junction will have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving City leaders information at their fingertips to analyze retail matches for different areas of the City.

Buxton has worked with more than 650 cities nationwide to implement retail and tourism development strategies. Other clients in Arizona include the Arizona Office of Tourism and the Bullhead Regional Economic Development Authority.

About The City of Apache Junction, Arizona

The City of Apache Junction is the easternmost community in the Phoenix-Mesa metropolitan area and is bordered on the east by the Tonto National Forest. As the gateway to the legendary Superstition Mountains, residents and visitors enjoy many outdoor recreational activities. With a population of approximately 36,000, Apache Junction continues to grow and strengthen key industries.

For more information, visit http://www.ajcity.net.

About Buxton

In a world where big data gets a lot of attention, Buxton focuses on providing BIG answers to its clients. Since 1994, Buxton has helped more than 3,000 clients in retail, healthcare, consumer packaged goods and the public sector. We provide answers to business questions around real estate, marketing, and merchandising strategies. Our clients include Red Wing Shoes, Sally Beauty Supply, GNC and Anthropologie.

For more information, visit http://www.buxtonco.com or follow us on Twitter.


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