Force Marketing Highlights Successful Tier II Campaign in ForceFeed Video

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A new video on Force Marketing’s ForceFeed YouTube channel shines a spotlight on an incredibly successful campaign that the automotive marketing firm managed for a large Tier II Automotive Group in the Southeast. Watch the video online at

A brand-new video on Force Marketing’s ForceFeed YouTube channel features Eric Mercado, the firm’s National Director of Sales, discussing a case study of an effective multi-channel marketing campaign he managed for a Tier II Automotive Group.

The group, Tallahassee/Panama City LMA, handles approximately 145 Tier II associations for Chevrolet in the Southeast.

“One of the problems they were having and the challenges they came up with was that they weren’t able to sell Malibus or Impalas in their specific markets,” said Mercado. He goes on to explain how Force Marketing helped the group implement a campaign that combined a direct marketing program, a PURL and an email campaign to reach out to conquest consumers in the group’s market.

“Within the two week time frame of when the mailers hit homes and the emails hit mailboxes to the expiration date, they were able to sell 105 units to those specific consumers,” Mercado said.

In addition to case studies like this one, Force Marketing’s ForceFeed YouTube channel features videos that highlight trends in the automotive marketing industry, new ideas and innovations in direct mail, digital and email marketing, and much more.

Viewers who would like to learn more about what the Force Marketing team has to offer to clients, and to gain insights on the automotive marketing industry, can subscribe to the Force Feed channel at


Force Marketing is an automotive direct mail and digital marketing company headquartered in Atlanta, Ga. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2013 for the fifth consecutive year. More information about their auto dealership marketing services can be found online at

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Amy Farley
Force Marketing
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