Askuity Expands Sporting Goods Retail Footprint through Partnership with Sports Excellence Corporation

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Retailer To Provide Product Vendors with Chain-wide and Store-level Sales and Inventory Visibility through Askuity’s Web and Mobile Retail Analytics Platform

Askuity Inc., (, creator of a leading cross-retailer analytics platform, today announces a partnership with Sports Excellence Corporation ( and its product suppliers. The large retailer is deploying Askuity to provide complete visibility to its suppliers into product sell-through, pricing and inventory analytics across all stores to improve collaboration, planning and retail execution.

Sports Excellence Corporation (SEC) is a member-owned buying group that launched in 1950 and now operates through 125 member-dealers across Canada. Its stores offer personalized service and premium sporting goods for hockey, winter sports, biking, team sports, hunting, and fishing, as well as clothing and footwear.

In specialty sporting goods retail, product manufacturer sales reps spend a significant amount of time at store level ensuring stores are properly merchandised and staff is fully trained on new product lines. Askuity’s mobile analytics functionality will provide these supplier sales reps with up-to-date sales and inventory information from all SEC stores while on the go, so they can help the retailer drive sales and manage inventory levels.

“The Askuity platform's ease-of-use and mobile functionality will allow both our dealers and our supplier teams to fully leverage retail analytics to improve our operations,” said Mark Donovan, president of Sports Excellence Corporation. “Through our use of Askuity, our buying team will now be able to take the pulse of the business throughout the selling season, enabling us to capitalize on hot-selling products and optimize promotional programs. At the same time, our product vendors can now proactively manage replenishment and avoid stock-outs, which improves customer satisfaction and everyone’s bottom line.”

Askuity was launched to address an age-old problem in retail, namely the lack of collaboration and poor information sharing between retailers and their product suppliers, which results in missed opportunities to improve their joint business. Askuity’s cloud data sharing and analytics platform provides retailers and product manufacturers a joint, real-time view into what’s occurring in store, in order to drive business results. The platform provides powerful sales, marketing and supply chain analytics to improve the customer experience by optimizing merchandising and promotions, as well as improving on-shelf availability and reducing frustrating out-of-stock situations.

“We're excited to welcome a market leader like SEC to our growing stable of sporting goods retailers, and to offer increased channel coverage to our expanding user base of leading product suppliers to this industry,” said Eric Green, CEO of Askuity. “Our users tell us that they love the ease-of-use of our platform and how it helps them focus on what’s important even when they’re in the field. We’re looking forward to working with SEC and its vendor base to help them grow their joint business.”

About Askuity
Askuity is a cross-retailer big data analytics platform that connects retailers and product manufacturers with insight and information, enabling better collaboration, planning and retail execution. Accessible in the cloud from any device, at any time, Askuity combines automated data sharing with easy-to-use, powerful analytics tools and mobile technology to drive better sales, marketing and supply chain outcomes. Askuity – See What’s in Store. For more information, please visit

About Sports Excellence Corporation

Sports Excellence Corporation (SEC), in existence since 1950, is a dynamic Member owned buying group providing services to over 125 Member-Dealers across Canada. Operating under the Sports Excellence and/or Propac banners, SEC's Dealers are family-owned, independent retailers, offering personalized service to their customers in sporting goods categories where they have developed expertise: hockey, winter sports, bikes, team sports, hunting, fishing, clothing and footwear. For more information, please visit or follow us on Facebook ( and Twitter (@SportsExcelCorp).

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Katie Camacho
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