Phoenix, AZ (PRWEB) July 02, 2014
To help scale business growth, increase conversions, and implement a recommended tool for client use, Vertical Measures tested a number of CRMs and marketing software platforms and landed on HubSpot as the top choice. With its inherent ability to complement content marketing and inbound efforts, HubSpot excels for both Vertical Measures and their clients with its lead intelligence, marketing analytics, and automation processes.
Chris Bird, President of Vertical Measures, commented: "We are eager for the intelligence that HubSpot will bring us and our clients. Vertical Measures has been producing relevant and engaging content for years. Now is the time to get smarter about how we leverage that content and help our clients do the same. HubSpot is the right tool to help us do just that."
By utilizing the HubSpot platform, Vertical Measures and their clients will be able to build and nurture relationships with current clients and future leads in a way that is personalized, specific, and most of all – helpful. They will be able to better qualify leads and create a marketing process that is both efficient, effective, and in line with the overall Vertical Measures service vision.
"We've long recognized Vertical Measures as a premiere marketing agency and content marketing thought leader," says Dan Tyre, Sales Director at HubSpot. "That is why we are so excited to have them on-board as a HubSpot Partner. We can't wait to start working together with Vertical Measures to help clients combine inbound and content marketing to drive more qualified leads and sales."
HubSpot’s inbound marketing software helps businesses get found online, generate more inbound leads, and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence, and marketing analytics.
Vertical Measures provides comprehensive Internet marketing services for small-to-medium-sized businesses and nationally-recognized brands. Using digital strategies like content marketing, social media, search engine optimization, and digital PPC advertising, Vertical Measures helps businesses drive more traffic, mores leads, and more business from their websites.
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