The Bon-Ton Stores, Inc. Reaches the $1 Million Donation Mark With March of Dimes Imbornto® Campaign

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The Bon-Ton Stores, Inc. Supports March of Dimes

The Bon-Ton Stores, Inc. (NASDAQ: BONT) raised $340,000 from its Mother’s Day and Father’s Day promotions supporting the March of Dimes Imbornto ® Campaign from April 23 through June 15. In just two years, Bon-Ton stores, including Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers, have raised over $1 million in donations, supporting March of Dimes in their effort to give every baby a healthy start in life.

“We’re delighted to congratulate the Bon-Ton Stores family on the success of this program, and are so grateful for their partnership within the Imbornto Campaign over the last two years,” says Meri-Margaret Deoudes, Vice President of Strategic Alliances, Corporate Relations and Cause Marketing of the March of Dimes. “Thanks to the dedication and commitment of the Bon-Ton Stores associates and customers who raised these much needed funds, the March of Dimes is able to help more American families have healthy pregnancies and stronger, healthier babies.”

March of Dimes Imbornto ® Campaign created various opportunities for customers to get involved. For every $3 in-store donation, customers received a $10 off $25 donation coupon. Online shoppers that donated $3 received a promo code for 25% off regular or sale purchases. Social fans were encouraged to get involved by entering a Mother’s Day Pinterest sweepstakes and texting campaign.

Brendan Hoffman, President and CEO, The Bon-Ton Stores, Inc. said, “We are so thankful to have the opportunity to partner with March of Dimes again this year. The Imbornto Campaign helps babies have a healthy start by researching threats and preventative methods as well as providing support programs for families. We thank our customers and associates for believing in March of Dimes’ mission to improve the health of babies by helping moms have full-term, healthy pregnancies.”

About the March of Dimes®
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit Find us on Facebook and follow us on Twitter.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 272 department stores, which includes 10 furniture galleries, in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The Stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

To find a store location or for the convenience of shopping online, visit Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the new fashion, beauty and lifestyle blog, #LoveStyle.

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Christine Hojnacki
The Bon-Ton Stores, Inc.
+1 646-443-2062
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