Series of Viral Articles Indicate That Millennials Want More from Their Marriage

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New book, Marriage Rebranded by Tyler Ward, recently published to tackle modern marriage misconceptions.

Most of my peers—myself included—are on an all out hunt to discover the deeper purpose and meaning of this unique union...The first place we look—and share— is online.

In 2013, four marriage advice articles specifically written for young people went viral—together accruing over 1,500,000 social shares. Is the focused sharing of this particular kind of content a coincidence or does the viral nature of unique marital wisdom for young people imply something about the current state of matrimony?

Tyler Ward, the author of one of these four viral articles, thinks the sharing is an indicator that most marrieds, and especially young marrieds, are hungry for the deeper meaning of marriage.

On January 23, 2013, published Tyler Ward’s article “3 things I wish I knew before we got married” and within a couple days, it had been shared over 80,000 times. As of today, the article has been shared over 367,000 times, translated into several languages, and even recited during wedding ceremonies.

“I think my article, and the other 3 viral posts, struck a chord with many because they confronted several common misguided ideas many young people—myself included— bring to marriage today.”

Ward is referring to his—and the other posts—confronting common misconceptions like happily ever after, falling in love, me-centricity, relational entitlement and more.

“We all have come loaded with bad ideas about marriage we have picked up from a constant exposure to marital disappointment in the media, our parents generation, or our own inabilities to love well. Most of my peers—myself included—are on an all out hunt to discover the deeper purpose and meaning of this unique union...The first place we look—and share— is online.”

Ward has recently published a book called Marriage Rebranded: Modern Misconceptions & the Unnatural Art of Loving Another Person with Moody Publishers as an extension of his post’s content. His book confronts 4 of what he calls “modern misconceptions” about marriage that many young people bring to the altar. He attempts to offer more “timeless perspectives” as replacements.

Regardless if you agree with Tyler or not, it’s undeniable that the number of people looking for marriage advice is on the rise. In the past year, here are the most viral marriage articles and the numbers of each.

  • 3 things I wish I knew before we got married, 367,000 shares
  • Marriage isn’t about you, 30 million page views
  • I didn’t love my wife when we got married, 274,000 likes
  • Beautiful advice from a divorced man after 16 years of marriage, James Russell Lingerfelt: 580,000 likes & shares

About The Author:
Tyler is married with two kids, calls Nashville home, and runs a company that helps leaders cultivate their influence online. As a regular contributor to Huffington Post, Relevant Magazine, and others, Tyler is a curator of unorthodox-yet-impactful ideas and a clear voice for Millennials on relationships and lifestyle. Read more of TYLER’s writings at

Learn more about Tyler Ward’s book here:
Softcover |7.9 x 5.1 x 0.4 inches | 144 pages | ISBN: 0802411835
eBook | 144 pages | ASIN: B00J3EQGT8
Moody Publishers; New Edition edition (July 1, 2014)
Available at Amazon, B&N, and BAM

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Tyler Ward
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