Santa Ana, California (PRWEB) July 08, 2014
Rubber-Cal, an industrial rubber company based in Santa Ana, California, has announced the launch of a new line of interlocking tiles: the Cross-Fit rubber tiles. These new flooring tiles are a fresh addition to Rubber-Cal’s considerable line of rubber flooring options that are geared towards the fitness market of America.
Over the past decade, personal fitness has become a formidable industry in the nation’s economy. Health clubs have a presence in every state in the US and working out is a daily part of the lives of millions of Americans. According to the International Health, Racquet, and Sportsclub Association (IHRSA), the US fitness industry made revenues of approximately $28.1 billion and 58 million Americans exercised in health clubs as of the last study conducted in 2012-2013. The fitness industry is one of the few that is forecast to grow over the next few years. This $27 Billion Dollar industry has been growing at a rate of 2.3% annually from 2009-2013.
One of the most popular trends in fitness as of late is the recent explosion of the CrossFit style workout. This hard-hitting exercise regimen has taken America by storm and has been embraced by millions of people looking to get in shape. As of 2014, there are more than 7000 CrossFit gyms in America.
The popularity of this workout is reflected in the name of these interlocking tiles. The CrossFit modular flooring tiles are designed to be strong enough to handle the rigors of the CrossFit workout routine. They are made with durable and eco-friendly recycled rubber material. This tough material is capable of resisting the physical impacts that would otherwise damage sensitive surfaces like wood and tile. With these interlocking flooring tiles in place, people can freely do their intense workouts and drop all kinds of heavy weights on them without having to worry about damage to existing floors.
“The durability of this product really speaks for itself,” says Sean Dhaliwal, a Rubber-Cal representative, who also happens to be a fan of the CrossFit workout, “They’re great for taking the kind of physical punishment that comes with the CrossFit type of workouts. Given the fact that they are so easy to install and super durable, I believe that it will become a hit with the fitness community.”
Their easy level of handling is another key feature. Modular flooring tiles like this product are a common sight in fitness centers across the US. They are easy to carry, easy to install, and easy to remove in case the gym needs to be moved. This degree of mobility is lacking in traditional flooring rolls. Each tile comes with a puzzle-like edge that is meant to lock into another tile. Installing interlocking flooring tiles is a great Do-It-Yourself project that can also serve as a small warm-up before the actual exercise.
Since the company is based in Santa Ana in southern California, they are in a unique position to distribute their new Cross Fit flooring tiles. Sean Dhaliwal at Rubber-Cal explains: “Our focus is really anywhere we can reach. Gyms are not just isolated to one part of the country or another. Fitness has become a lifestyle for millions of Americans, from California to Vermont. I think that’s a good thing. As long as people want to get in shape, we will be happy to provide them will quality gym flooring products.”
Rubber-Cal Inc. is a rubber flooring and industrial sheet rubber company whose brands include RubberCal.com, RubberFlooringExperts.com, FloorMatCompany.com, Ducting.com, and CoirMat.com. Since 1994, the company has prided itself on its “living brand” products, products that evolve with the needs of consumers. In addition to the appearance of their products on The Martha Stewart Show, they have also been showcased on The Biggest Loser, Extreme Makeover, and WWE’s Tough Enough.