Melbourne, Australia (PRWEB) July 03, 2014
The Cider Production industry in Australia has flourished over the past five years, following a similar revival of the industry in the United Kingdom since 2005. Cider has been in the Australian market for a long time, but has only recently taken off. The product's image has been reinvented to appeal to a new generation of consumers craving an alternative alcoholic beverage. In Australia, beer consumption has steadily declined over the past decade, and has been replaced by increases in wine and pre-mixed drinks. Over the past five years, cider has increasingly filled the gap in the alcoholic beverage market between beer and wine. Consumer take-up of cider has been aided by Australia's warm climate, which has provided an ideal environment for cider consumption. Over the five years through 2014-15, industry revenue is estimated to increase at an annualised 14.0% to $277.9 million. This includes a forecast revenue increase of 14.4% over 2014-15 as consumer demand for cider remains high.
Over the next five years, the number of industry enterprises is expected to continue growing. IBISWorld industry analyst Ryan Lin states, “To sustain strong growth, the industry will continue to innovate, creating new flavours and marketing techniques to maintain its trendy edge.” Import penetration is expected to increase over the period, especially given Coca-Cola Amatil's and SABMiller's distribution agreements with Rekorderlig and Kopparberg, respectively. According to Lin, “Another possible threat constraining industry growth is taxation legislation changes, which could affect the viability of smaller producers.” Additionally, changing consumer preferences towards premium drinks with more fruit varieties has likely influenced producers to create more brands and add additional flavours to current brands. This trend will likely lead to fruit growers entering the industry as independent boutique brands that handpick fruits for cider production.
The Cider Production industry exhibits a medium level of market share concentration. The industry's largest cider makers are established alcoholic beverage manufacturers that produce a wide range of products. The industry's two largest companies are Foster's Group and Lion, which operate in the industry under a variety of subsidiaries. Other industry players are relatively small. However, over the past five years, the growing popularity of cider in Australia has led to rapid growth in the number of enterprises entering the industry. Unlike other alcoholic beverages like beer and wine, Australian consumers have shown comparatively lower levels of brand loyalty for ciders, which has benefited new entrants. As a result, IBISWorld expects that outside of the major players, market share concentration will decline over the coming years.
For more information, visit IBISWorld’s Cider Production report in Australia industry page.
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IBISWorld industry Report Key Topics
Firms in this industry produce a range of ciders through fermentation. Ciders include apple cider, pear cider and a range of other non-traditional cider flavours.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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