You can't take yourself too seriously.
Austin, TX (PRWEB) July 08, 2014
Inspirational website and tee shirt brand, B>U, debuts their first advertising campaign - "Buy Our Shirts!". The campaign is based on the tale that the founders were hoodwinked out of their life savings from an advertising company to come up with the creative slogan of "Buy Our Shirts!".
Founders Matt Evans and Richard May truly work with a shoestring budget and look for creative ways to promote their website and brand. They are utilizing YouTube for this campaign to continue their promotion of their inspirational website and tee shirt brand about the philosophy of a greater self creates a greater world.
Their ad campaign begins with a whimsical 'making of' YouTube video about how the two were taken of their life savings by a unscrupulous ad agency. This is the first of two videos recently produced.
"The simplicity and bluntness telling consumers to buy our shirts and the fact that we were taken for hundreds of thousands of dollars to come up with that slogan tells you something about our branding," comments B>U Conductor Richard May.
"It tells you that you can't take yourself too seriously and have some fun. Oh, and to buy our shirts."
This is the first major initiative promoting their YouTube Channel and the two plan on making additional videos to push their brand.
About B>U:
BGreaterThanU.com is the marketing brand inspiring individuals to become greater than themselves for a greater world. The website offers lifestyle tips, inspirational stories and merchandise reflecting the inspirational brand.