Matcha on the move: Teapigs launches Matcha - super power green tea drink

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POW! This summer teapigs NEW MATCHA - SUPER POWER GREEN TEA DRINK will be landing in a chiller cabinet near you.

Matcha green tea

Matcha on the go...Now Available!

help to raise energy levels whilst also keeping you calm and focused

POW! This summer teapigs NEW MATCHA - SUPER POWER GREEN TEA DRINK will be landing in a chiller cabinet near you. Available in three thirst-quenching flavours; apple, grapefruit and elderflower, this super hero of a drink contains your daily serving of teapigs matcha, blended with zingy fresh fruit juice and natural spring water, all inside a natty, re-sealable carton, for minimum hassle and maximum taste.

The magic of matcha is no secret - made from just one ingredient: 100% green tea leaves ground to a fine powder, this ‘super power green’ phenomenon has up to 15 times the nutritional value of regular green tea and provides multiple benefits to the body, mind and soul. The high levels of amino acid L-theanine found in teapigs matcha help to raise energy levels whilst also keeping the person calm and focused, which is why matcha is drunk by Buddhist monks to aid meditation. Like all green tea, matcha is also known to help boost metabolism and burn fat – so it’s often drunk before exercise.

So, whether people are in need of a cheeky mid work pick-me-up, daily health kick, pre-workout energy boost or just a little something to keep those concentration levels up, teapigs matcha green tea drink is here to the rescue! And, with no added sugar and less than 32 calories per 100ml, a guilt-free bucket load of sprightliness can be added to the day.

Louise Cheadle, Tea Taster at teapigs comments: ‘Since launching our pure matcha powder (30g/80g tin) in 2008 it has been flying off the shelves with sales increasing every year. With the trend showing no sign of abating, we have now created our teapigs matcha green tea drink to make it even easier for everyone to get their daily matcha dose on-the-go.'


Notes to Editor:

For further P.R. information or images please contact: Olivia Blundell or Bianca Eglinton at team TASTE on 0207 242 2844 or oliviab(at)taste-pr(dot)com / bianca(at)taste-pr(dot)com
teapigs’ matcha super power green tea drink is available in apple, grapefruit and elderflower, RRP: £1.89, from, Harvey Nichols, Whole Foods and Planet Organic.

The teapigs range of whole leaf teas are available in the following flavours: darjeeling, earl grey strong, everyday brew, darjeeling earl grey, chai tea, chilli chai, chocolate flake tea, mao feng green tea, green tea with mint, popcorn tea, jasmine pearls, silver tips white tea, tung ting oolong, rooibos, rooibos crème caramel, spiced winter red, lemon and ginger, chamomile flowers, peppermint leaves, pure lemongrass, super fruit, liquorice and peppermint, yerba mate, organic matcha.

Where to find teapigs:, Harvey Nichols, Selfridges and key retailers across the UK

Where to find teapigs pure matcha powder (available in 30g and 80g tins):, John Lewis Foodhall, Whole Foods Market, Selfridges and Harvey Nichols

About teapigs;

Nick and Louise started teapigs in November 2006. They met whilst working for a really big tea company, where they learned all about tea and drank lots of it. And the more they learned, and the more they drank, the more they came to realise something: that there's a whole world of quality teas out there that simply aren't getting the attention they deserve. And so teapigs was born. They set out on a mission to bring REAL tea to the UK. With a range that boasts 13 whole leaf teas and 10 real herb and spice infusions - including soothing chamomile, festive spiced winter red, refreshing silver tips white tea - there is a blend to suit all tastes. Unlike your average ‘cuppa’, teapigs teas are made using the very best whole leaf teas, herbs, berries and flowers - no dust in sight to deliver a flavour experience unachievable with a regular paper bag. The tea comes in biodegradable tea ‘temples’ - a roomy mesh bag that gives the leaves all the room they need to infuse fully, just like loose tea in a teapot. With beautifully designed packaging and useful tips on how to get the most out of each infusion, these tea lovers are ones to listen to - championing no airs, no graces, just fine tea. teapigs co-founder Louise, says of their REAL TEA mission, ‘Drinking good tea doesn’t have to be complicated and the quality shouldn’t be compromised for convenience. Our mission is simple – to show the UK how great tea should look and taste.’

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since: 05/2009
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