Work Market Launches New Feature WorkSend™, Using Data Analytics to Better Connect Businesses with Freelancers

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WorkSend, the new feature developed by Work Market, uses a proprietary algorithm to quickly connect employers with freelancers best suited for their assignments. In launching WorkSend, Work Market is driving the next frontier of the freelance economy, where data analytics will be leveraged more heavily to find and manage talent.

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Work Market, the online solution that helps companies more easily find, manage and grow their freelance workforce, today announces the launch of WorkSend. WorkSend represents the latest move by Work Market to bring businesses best-in-class technology solutions for finding and managing their on-demand, freelance workforces.    

“We are in the midst of a transformational moment as the number of freelance workers is expected be over 50 million by 2020. The freelance workstream will increasingly require the same caliber of processes, systems and tools to find and manage freelancers that are on par with those being used around full time opportunities,” says Jeff Leventhal, CEO of Work Market. “WorkSend is a prime example of this. With WorkSend, our proprietary algorithm leverages Big Data from our eco-system to connect employers with those freelancers that are best suited to their assignments.” In using WorkSend, businesses can expect increased efficiency in finding freelancers and freelancers can expect more access to opportunities. Historically, assigning freelance work has been a manual process requiring several people and days to fill an assignment.

Work Market customers using WorkSend are filling assignments 25 percent faster on average with several high volume customers filling assignments up to 90 percent faster. "WorkSend has changed the way we route work to freelancers. Based on a smart algorithm, WorkSend automatically chooses the most relevant workers to route jobs to. By using this tool, my team is now saving even more time when sending out work, reviewing applicants and choosing the best candidate. The results have been fantastic - in both quality and speed of the overall service event," Matt Walls, a Project Manager at McCollister's Transportation.

In order to use WorkSend, businesses need to check a box that indicates they want Work Market to use the proprietary algorithm to invite resources to apply for the freelance position advertised. The WorkSend data analytics algorithm accounts for customer preferences and searches through qualifications, geographic locations, availability and experience in order to recommend the candidates most suited for a particular assignment. Once selected, the candidates are sent to businesses where they can directly screen and hire the candidates. Freelancers who find assignments through WorkSend consistently receive the highest ratings and reviews, showing the effectiveness of WorkSend in finding the freelancers who are good fits for assignments. For more information about WorkSend, click here.

About Work Market:
Work Market is the leading enterprise-class platform and marketplace for the management of contract and freelance labor. Businesses of all sizes use the Work Market platform to manage the complete lifecycle of their freelance labor, including the selection and hiring of contracted resources, the deployment and ongoing management of labor at scale and all associated payment and legal compliances. Work Market supports all work classifications. This allows businesses to increase labor productivity and enhance work quality while dramatically reducing costs. To learn more, visit For media inquiries, contact Cari Sommer, Sommer Communications Group, 646-480-7683.

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Cari Sommer
Cari Sommer Media + Communications
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