The New JOBS Act World: How to Market Your Fund under the Newly Lifted Financial Marketing Restrictions, using Hedge Fund PR and Marketing Strategies

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The JOBS Act is giving Venture Capital, Private Equity, Hedge Funds and Asset Management Groups new opportunities to find accredited investors by using PR and marketing, according to the newly published white paper, How Private Equity & Investment Funds Can Engage New Investors in the Post-JOBS Act Economy.

The JOBS Act has introduced many new avenues for private equity, hedge funds and asset management groups to reach new investors, yet few funds are taking advantage of the newly lifted marketing restrictions, according to the white paper, How Private Equity & Investment Funds Can Engage New Investors in the Post-JOBS Act Economy.

The white paper researched more than 3,100 funds registered with the Securities and Exchange Commission and discovered fewer than 5 percent of all funds registered had an online marketing presence, defined as a website.

Hedge Fund marketing and PR strategist, Mark Macias, says most fund managers are confusing advertising with public relations, and as a result, they are not leveraging the new marketing opportunities presented by the JOBS Act.

Macias cites a recent Hedge Fund Association Symposium - “Hedge Funds & The Regulatory Road Ahead,” where the majority of questions for the industry panelists revolved around advertising – and not how to actively market their funds directly to accredited investors. The May 2014 symposium was attended by the major financial industry and investment leaders.

The white paper, which portfolio and fund managers can request at: reveals in-depth online marketing strategies on how to leverage the lifted restrictions to reach targeted investors.

It outlines five strategies that most financial groups are not yet capitalizing on, according to Macias. These strategies are proven in case studies to deliver results and increase ROI. They include:

Targeted media placements that position a fund in the middle of the current financial conversation. Being interviewed, cited as an expert, or referenced as a panelist on major financial outlets like CNBC, Bloomberg, or in the Financial Times delivers a credible message to a targeted audience. These placements are acquired by pitching strategic stories with a timely angle.

Writing editorials that can reach investors through an unfiltered first-person perspective. These establish thought leadership in a sub-sector by reaching a sophisticated audience interested in a fund’s perspective.

White papers that turn the firm’s internal research into a credible platform that can yield online visibility and serve as a platform from which journalists can construct stories.

Websites designed with search engine optimization that connects investors interested in particular terms or concepts with funds that specialize in them.

Videos that transform complex financial concepts and strategies into ideas easy for accredited investors to understand and share with their friends.

Readers can learn how to market their fund at

Mark Macias is a former Executive Producer with NBC, Senior Producer with CBS and author of the book, Beat the Press: Your Guide to Managing the Media. He has marketed financial groups, start-ups and politicians, creating their online presence from scratch and raising their profile with influential news organizations. Macias was also Executive Producer for a national business TV program that was syndicated by NBC. You can read more about his firm at

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Mark Macias
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