Heyy, Get Ready for Upside Down Dating

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Online dating can be rough, as outdated photos and false profiles lead to disappointment. But there is new hope with an Upside Down Dating app called Heyy.

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In February 2014, a fledgling startup called Heyy began working diligently to complete the iPhone version of its patent-pending Upside Down Dating app.

Heyy's CEO and co-founder, Mark Manzo, says there is pent-up demand for the Upside Down Dating app. "We have talked to a lot of people and the consensus is that most online dates end in frustration due to outdated photos and false profiles. The solution is an app that lets users meet people they are attracted to in real life (offline). For example, I see a lot of great girls at the grocery store that I would like to meet, but I don't want to be the weird stalker who comes up and asks for their number. Heyy is the safe and easy way to ask them out. A simple map-based post and a push notification that says "Heyy" gets the ball rolling so users can trade messages and meet somewhere later. According to Manzo, online dating is broken and Heyy fixes it with an Upside Down approach (see someone offline first, then connect online - which is the opposite of how most dating apps work).

Heyy released the location-based app for iPhone and iPad on July 4th.


This mid-summer iOS launch is just what Manzo was aiming for back in February. "July 4th is a great time to celebrate and meet new people you see at a bar or on the beach," says Manzo. "The interactive Heyy Map (which uses Google maps to show users where Heyys are happening around town) should be especially useful for beachgoers and barhoppers while they celebrate the 4th! They can see where the Heyy Hot Spots are in real time and go there to meet awesome people."

Android and web apps are expected by September. "More devices means more Heyys. More browsing, more swipable content and most importantly more matches," says Manzo. The Company is now raising money through Kickstarter so it can complete its Android and web versions.


Manzo says, "Any Kickstarter pledge would be great, but for pledges of $25 or more we are offering 36 months of free advanced searching, plus some cool Heyy swag, a value of $82."

Heyy is the original Upside Down Dating app and is based in Baltimore.

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Mark Manzo
Heyy, LLC
+1 410-732-1104
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since: 02/2014
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