Brilliance New York Offers Tips for Frizz-Free Hair This Summer

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Beauty Brand Also Offers July 4th Savings for Its Hair & Beauty Products

Brilliance New York, a beauty company offering luxe hair care, skin care and cosmetics, is welcoming summer with a few tips on avoiding dry, frizzy hair, along with savings for Independence Day. From now through July 6th, consumers can enjoy a site-wide discount of 60% off all hair and beauty products with the code JULYUSA14.

For sexy, frizz-free hair this summer, Brilliance New York offers these tips:

Shampoo Less
Despite the “no poo” (or no shampoo) trend, especially among curly-haired women, Brilliance New York suggests using less shampoo. Daily shampoos are not necessary and can cause dryness. Wash every 2 or 3 days instead and use a sulfate-free shampoo, like the company’s Protect & Repair Shampoo. It doesn’t contain the harsh foaming agents that can cause dryness and strip hair color.

Avoid “Swimmers’ Hair”
Salon stylists know that swimmers expose their hair to harsh chemicals with every swim. But even occasional swimmers can protect their hair before taking a dip. The key is to wet hair in the shower or apply leave-in conditioner beforehand. When hair is already wet, it absorbs less saltwater or chlorine.

Fight Frizz
Put life back into dry hair and keep frizz under control with a high quality hair serum. Brilliance New York’s Diamond Drop Serum uses diamonds and Argan Oil to smooth out frizz and keep hair smooth. Apply it to the ends of wet hair as needed, at least three times a week.

Avoid Heat Damage with Professional Styling tools
Ceramic, tourmaline, Far Infrared, diamonds… the materials and technology used in hair tools have advanced greatly, which is why professional tools are worth the investment. All of these materials work to protect hair and lessen heat damage while improving results. A ceramic, temperature-controlled iron, like the company’s Diamond Flat Iron, is a good example. The temperature is adjustable and the ceramic and diamond-infused plates are the best materials for styling without over-drying.

“Customers have counted on us for professional flat irons and curling irons that prevent heat damage,” said Adi Schwartz, Vice President of Product Development. “While our products help prevent dryness, we hope these tips will help customers protect their hair even further from the effects of sun and chlorine this summer.”

Until July 6th, consumers who order hair styling tools, hair care or skin care online can receive 60% off with the above-mentioned code. Those who order more than $150 (after coupon code) by phone will also receive a gift with purchase: a mini hair straightener. To order, visit or call 877-654-8889.

About Brilliance New York
Brilliance New York is a house of beauty renowned for luxurious products infused with diamonds and minerals. Although first known for its diamond-infused flat irons and clipless curling irons, the company now offers a full range of luxe skin care, hair care, hair styling tools and color cosmetics. Brilliance New York is based in Hollywood, Florida and sells its products online or in its stores in Beverly Hills, Miami Beach and Las Vegas. For more information, please visit

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