Showrooming has the potential to turn small mom and pop retail into museums. – Jonathan Goodman
Jersey City, NJ (PRWEB) July 10, 2014
In this week's podcast of The World of Internet Marketing, Jonathan Goodman, president of Halyard Consulting, spoke about Amazon’s new smartphone the Amazon Fire. He specifically focused on one feature that is part of the Fire, the Firefly, and its impact on small retail businesses.
The Amazon Fire has just been released and one of the features it touts is Firefly. It allows you to take photos of various items, from business cards to billboards to products, and access information about that item on your phone in just seconds.
Goodman stated that with Firefly you can save items to your Wish List on Amazon or order the product from Amazon right from your phone. He believes that people using the Fire will take business away from the Mom and Pop stores and that those stores will start to look more like museums where people go to visit and see what is in the marketplace but ultimately purchase through Amazon.
Goodman went on to say that Amazon can afford to sell lower than the competition because of its size. As a multi-billion dollar company, it has the advantage over small businesses that are just trying to survive. He sees the phone as another way for Amazon to monopolize the retail industry. This phone could not only effect small retailers but large box stores like Walmart.
Another feature of the Fire that Goodman was concerned with was the photo storage in Amazon Cloud. While it provides convenience for the users it also benefits Amazon. Amazon will have access to the photos allowing their system to understand a person's location, interests, and connections.
Amazon Fire was released June 18th and is exclusive with AT&T. It includes a full year of Prime and comes in either 32GB or 64GB. It is the first smartphone from Amazon, but it joins a list of other electronic products, including Kindle and Kindle Fire. It remains to be seen how the new Fire will fare in today's market.
Amazon's Fire Phone might be the biggest privacy invasion ever (and no one's noticed) (Venture Beat)
Don't Let 'Showrooming' Sabotage Your Shop (Bloomberg BusinessWeek)
Digital Retail - Analyzing the Effect on Retailers (Ernst & Young)
About Halyard Consulting
Halyard Consulting is a New Jersey based Internet Marketing company focused on improving online results for businesses with geographically specific clientele. The company was established in 2007 to provide entrepreneurs with services allowing them to leverage online tactics often used by Fortune 500 companies. Gaining top ranking in the search engines is one of the most crucial aspects for Internet success. Small businesses used to rely solely on traditional marketing strategies like newspapers, commercials, and radio. Today, being visible online is the only true path to success.
About Jonathan Goodman
Jonathan Goodman is the founder of Halyard Consulting, an Internet marketing and public relations firm, located in New Jersey. Jonathan is the author of The World of Internet Marketing book series, written for small business owners, managers and others interested in cutting-edge marketing techniques. The first book in the series enables readers to take online marketing fundamentals and broaden revenue streams for their companies. Additional books to be released in 2015 will include critical information about YouTube marketing, Facebook advertising, and cloud computing.
Jonathan Goodman, President
Phone: (800) 641-9157