Scottsdale, AZ (PRWEB) July 07, 2014
Lumension®, a global leader in endpoint management and security, was recognized in the 2014 American Marketing Association (AMA) Spectrum Awards in the category of Interactive/Online Marketing.
The winning marketing campaign, "How a B2B Company used Digital Retargeting to Successfully Support Demand Generation", outlined how the company successfully increased their digital footprint while decreasing financial investment.
“We are honored to win such a prestigious award,” said C. Edward Brice, senior vice president, worldwide marketing for Lumension. “As a marketing team, we seek continual improvements in our marketing efficacy and efficiency. To be able to accomplish that and also be recognized by such a respected group here in Phoenix, we couldn’t be happier.”
Working with their media partner, Just Media, Lumension defined a unique retargeting strategy that increased impressions at a lower cost per impression which led to increased Lumension.com traffic by 10% over 2012. Conversions improved (+9%) as did marketing lead-sourced opportunities (+16%) for the sales team.
As high-profile data breaches continue to plague organizations around the globe, the need for security solutions at the endpoint continue to climb. So do the vendors joining the space. Marketing efforts must be creative, smart and efficient, said Brice. “We have been doubly rewarded for our efforts recently, with improved campaign numbers and industry recognition.”
Lumension was also recognized as Innovator of the Year by the Arizona Technology Council at the end of 2013.
About Lumension Security, Inc.
Lumension Security, Inc., a global leader in endpoint management and security, develops, integrates and markets security software solutions that help businesses protect their vital information and manage critical risk across network and endpoint assets. Lumension enables more than 3,000 customers worldwide to achieve optimal security and IT success by delivering a proven and award-winning solution portfolio that includes Vulnerability Management, Endpoint Protection, Data Protection, Antivirus and Reporting and Compliance offerings. Lumension is known for providing world-class customer support and services 24x7, 365 days a year. Headquartered in Scottsdale, Arizona, Lumension has operations worldwide, including Virginia, Texas, Utah, Florida, Ireland, Luxembourg, the United Kingdom, Australia and Singapore. Lumension: IT Secured. Success Optimized.™ More information can be found at http://www.lumension.com.