'Apex IT is an example of how IT investments closely aligned to business goals can deliver significant ROI and take full advantage of sales and marketing solutions,' said Rebecca Wettemann, Vice President of Nucleus Research.
(PRWEB) July 04, 2014
Nucleus Research has selected Apex IT as a 2014 recipient of its Technology ROI Award for its internal implementation of Oracle Sales and Marketing Cloud. This award recognizes companies whose deployment of IT solutions has produced a positive, bottom-line financial return on investment (ROI).
“Apex IT is an example of how IT investments closely aligned to business goals can deliver significant ROI and take full advantage of sales and marketing solutions,” said Rebecca Wettemann, Vice President of Nucleus Research.
Companies that receive the Technology ROI Award demonstrate the link between IT strategy and business goals. For Apex IT this meant integrated sales and marketing functions, as Apex IT was challenged to get its message out to the marketplace and track the results of marketing campaigns. The implementation of Oracle Sales and Marketing Cloud resulted in a 724% ROI and full project payback within 2 months, as determined by Nucleus Research.
“We moved to Sales Cloud because it brings unique benefits in CRM. The anywhere, any time factor is critical to us and the Outlook support is better than Microsoft’s. It also has Oracle Social Network, the sales prediction engine, incentive comp, quota management, territory management, and the customer data hub all baked in,” said Bryan Hinz, Vice President of Apex IT.
About Apex IT
Founded in 1997, Apex IT has grown continuously, but the mission has stayed the same: to help public sector, corporate, and higher education clients use technology to streamline their processes and increase productivity and profitability. To date, Apex IT has completed more than 1,300 engagements around the globe, helping clients with everything from strategic guidance to implementation to long-term direction. Apex IT is dedicated to staying ahead of the competition in offering clients CRM Success focused on People, Processes, and Technologies that will meet their changing demands.