Custom Essence Announces Organizational Change in North America

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Jack Corley joins Custom Essence as President of their new division "Custom Essence Naturals."

As part of its 5 year growth initiative and their goal to assume the leadership position in the natural fragrance category to support the fast growing natural personal care market, Custom Essence has announced the creation of a new fragrance division called Custom (Essence) Naturals.

Heading this division will be Jack Corley, former President of Royal Aromatics and Vice President of Sales and Marketing for Trilogy Fragrances/ Symrise PureScents. Commenting on the addition of Jack to the Custom Essence team, Prashun Patel, President of Custom Essence said, “Jack is very well known in the natural personal care industry and remains an important factor in helping to define and develop the natural fragrance category in North America. We have known and watched Jack for years and with his stewardship we will be able to achieve our goal of becoming the leader in the Natural Fragrance category in North America.”

Prior to his career at Royal/Trilogy/PureScents, Jack spent 21 years with IFF finishing his career there in 2002 as Vice President, Global Strategic Sourcing. He is currently Chairman of the Natural Product Association Personal Care Workgroup and a Joint Committee Member of the NSF 384 and NSF 305 ANSI Standards Group. He is a published author of numerous articles addressing the Natural/Sustainable/Green Personal Care category and a featured speaker at Industry Trade shows and events. He is also an Adjunct Professor at the Leon Hess Business School at Monmouth University in West Long Branch, N.J.

Custom Essence creates high quality fragrances through an artful balance of creativity and technical knowledge. A team of master perfumers, evaluators, customer service staff, quality control experts, regulatory professionals, researchers and others come together to create winning fragrances for the next generation of product development. We are on the pulse of emerging trends and communicate these insights to facilitate healthy collaboration between our clients and perfumers. At Custom Essence we pride ourselves on our ability to stay ahead of the curve, through the identification of market needs and capitalizing on the analysis of new raw materials to develop innovative products that excel in the marketplace. Let us apply our expertise to help you build a successful brand experience.

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Prashun Patel

Chris Buccellato
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