Hollywood, CA (PRWEB) July 07, 2014
FansTang, China’s largest producer and aggregator of non-studio Hollywood content, created and licensed based on its unique data capabilities, recently welcomed a new member of its executive team, Mr. Paul Lau, an advertising veteran and decorated digital business strategist as the new President of FansTang’s China Operations.
Founded in 2012, FansTang is building upon its consumer base consisting of the largest community of Hollywood fans to further enhance its content portfolio and data capabilities. In his new role, Paul will oversee the company’s brand and agency content partnerships, strategic business development and overall China operations.
Paul brings with him rich experience in client servicing, digital strategy, digital media sales & management and operational oversight. Prior to joining FansTang, Paul was Partner and Head of Digital at Mindshare Beijing, a digital strategy and advertising company, where his primary focus included all digital offerings and business growth. At Mindshare, he worked closely with a large portfolio of Chinese and international clients, taking on a leadership role to drive digital excellence on training, product and quality control across clients.
As an advertising veteran, Paul has gained wide industry recognition including his recent appearance on Campaign Asia Digital China A-List. His nearly twenty years of China digital and advertising experience ranges from above the line and below the line advertising services, including managing nba.com China, launching location-based service (LBS) mobile apps in Hong Kong and driving major international brand client digital campaign.
Paul will report directly to FansTang Founder and CEO Adam Roseman. Mr. Roseman commented, “We are very excited to welcome Paul as our new China President. With the substantial increase in our self-produced, co-produced and licensed content portfolio, continued refinement and growth in our China operations will be necessary to fully capitalize on the unique position FansTang has carved out in the world’s largest content growth market.”
FansTang, a wholly owned subsidiary of China Branding Group (CBG), is a China-focused cross-platform producer and licensee of overseas content relevant to the China market, originating from FansTang’s substantial fan community and data capabilities. Striving to become the largest international provider of traditional and digital entertainment content into the China market place, the company provides a full range of cross-platform content and related services including TV and online video programming, social media content creation and curation, live events, live events online streaming, analytics, and China targeted film development and marketing strategy. The company utilizes its comprehensive cross-platform content to gather data and build a community of approximately 100 million Chinese consumers providing for a unique and transparent cross-platform look at China’s international content landscape.