Minneapolis, MN (PRWEB) July 21, 2014
Relationship One released 20 cloud connectors for its AppCloud (apps.relationshipone.com), a collection of online applications that extend the functionality of Eloqua. The new apps began rolling out on July 16 and will continue coming online through the end of the month. Attendees of the Interact 2014 conference in San Francisco previewed the new export apps. The event ran from July 16 to 18 at the Moscone West convention center.
Designed to automate the export of data from Eloqua into data warehouses like Oracle Database, the cloud connectors enhance the effectiveness of analytic initiatives by pulling out valuable data from Eloqua.
“By removing the manual aspect of exporting data, you get more time to focus on what’s important, like the performance and the impact of your marketing efforts,” said Ron Corbisier, CEO of Relationship One. “As a layer, these apps make it easy to pull data from Eloqua to an analytics platform like Tableau Software for multi-source data blending which allows for more holistic reporting,” said Corbisier.
Corbisier, who has more than 20 years experience developing integrated marketing programs, lead a breakout session during the conference’s Analytics track. The session, entitled “Analyze to Socialize: See How Data Experts Influence Decision Makers” featured the customer experience of Tableau Software and how the organization transformed vast amounts of data into useful marketing intelligence.
“We looked at how organizations get a grip on mounds of information, and then analyze and socialize it. The proof is in the pudding - we demoed specific reports and dashboards that Tableau Software uses to optimize their marketing initiatives with live data coming in via our Bulk Export App for Tableau,” Corbisier said.
With a goal to roll out over 100 apps by the end of 2014, Relationship One's AppCloud road-map includes extending the functionality of all Oracle Marketing Cloud products.
About Relationship One
Relationship One is a revenue performance management consulting firm that enables sales and marketing teams to achieve their demand generation and customer marketing goals. With a staff comprised of experienced and innovative consultants, our passion is inspiring customers to connect and succeed using marketing and sales automation, AppCloud, and performance analytics platforms. For more information, visit us at http://www.relationshipone.com or follow us on Twitter @relationshipone.