Case Study: Wholesale Accessory Market (eWAM) Increases Revenues 33% with GoECart 360

New case study details capabilities that enable eWAM to soar to a whole new level with a flexible, scalable solution for growth.

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multi-channel ecommerce platform solution
Anything we wanted to change on our previous platform was an upgrade, and it always took very long," said Steven Roper, CEO, eWAM. "GoECart on the other hand enables us to move rapidly without compromising system functionality or performance.

Bridgeport, CT (PRWEB) July 09, 2014

GoECart® is pleased to announce that Wholesale Accessory Market (eWAM) has achieved new levels of customer service, grown revenues year over year, and improved back office functionality, all through a successful implementation of the all-in-one commerce suite GoECart 360.

Founded in 2000, family-owned Wholesale Accessory Market (eWAM) started in a one-car garage and has become one of the nation’s largest fashion accessory wholesaler and retailers. It now offers over 50,000 products and continues to grow its SKUs. With numerous sales channels, including a brick and mortar store, retail site, wholesale site, and call center, eWAM needed a solution where all points shared and transferred information, especially inventory.

With their legacy solution, data entry was time-consuming, reporting was inefficient, and older customized back office solutions made operational tasks difficult. eWAM needed to improve its ecommerce capabilities and shore up its back-end processes to keep pace with growth rates. eWAM sought a new solution that was fully managed, hosted, fool-proof, and could support advanced product personalization.

eWAM chose GoECart to replace their outdated legacy ecommerce and back office solution. “Anything we wanted to change on our previous platform was an upgrade, and it always took very long," said Steven Roper, CEO and Founder of Wholesale Accessory Market, Inc. "GoECart on the other hand enables us to move rapidly without compromising system functionality or performance.”

GoECart 360 eliminated eWAM's inventory inconsistencies and reporting limitations, and its intuitive web-based back office solution dramatically improved product data entry even when orders required complex personalization. Additionally, the GoECart professional services team worked with eWAM to completely redesign their website, significantly improving branding and user experience.

eWAM has realized numerous benefits since making the switch to GoECart 360, including:

  • eWAM grew year-over-year revenues 33.0%
  • Web redesign drove a page view increase of 20%
  • Improved back office functionality drove productivity up by 50%
  • Product personalization self-service orders up by 20%
  • Data entry and fulfillment errors decreased by 22%

GoECart’s built-in order management system enables eWAM to more effectively manage sales orders, provide on-the-fly discounts and adjustments, as well as receive and process purchase orders and returns. The integrated CRM module provides a full featured contact database to record customer details and preferences, allowing eWAM to better serve their new and existing customers, and the website redesign conducted in tandem with the GoECart 360 implementation also ramped up page views.

“We needed a robust and tightly integrated ecommerce and order management system to support our growth across all the sales channels and to better compete against much larger companies, while remaining true to our ideals,” Roper said. “We chose GoECart; their software delivered and their service is truly the best in the industry."

GoECart’s Founder and CEO Manish Chowdhary said “We’re pleased that eWAM realized immediate and positive quantifiable results through its painless implementation of GoECart 360. We feel that we’ve developed the best integrated commerce suite available today, and stand ready to help any company that wants to integrate all their diverse sales channels and back office functionality into one scalable and highly flexible solution.”

To download the entire story of how GoECart helped eWAM implement a robust and tightly integrated ecommerce and order management system to compete and win against much larger companies, click here.

About GoECart

GoECart provides integrated, on-demand cloud-based solutions that empower retailers to sell more goods and services more efficiently. Our flagship, all-in-one commerce suite, GoECart 360, combines a powerful ecommerce storefront with multi-channel order and inventory management, fulfillment, CRM, and much more. GoECart 360 enables merchants to sell across all major customer touch points—web storefronts, “brick and mortar” stores, call centers, mail order catalogs, and the leading online marketplaces. We help companies grow revenues, automate business processes, lower IT costs, and achieve greater profitability.


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Ecommerce case study of eWAM by GoECart Case Study - Wholesale Accessory Market

eWAM Case Study by GoECart