This program intends to generate sales from a rarely tapped source: the service department.
Houston, Texas (PRWEB) July 10, 2014
For the past two decades, DealFinder has been providing the auto sales industry with its customer relationship management (CRM) tools. Far from the average CRM suite, the company's XRM software consolidates all operations of the dealership, including sales, customer service, and technical support. Through the DealFinder feature, sales associates, customer service representatives, and finance managers can electronically connect with current and potential customers. Recently, CAR-Research XRM, who utilizes the DealFinder platform, decided to take it a step further by introducing the Vehicle Exchange Program. This program intends to generate sales from a rarely tapped source: the service department.
For years, dealerships have recognized the untapped potential of generating sales from customers bringing in their vehicles for servicing. Unfortunately, dealers have had a hard time figuring out the right way to segue into suggesting a new vehicle purchase. A poorly executed proposition can backfire, as customers may look down on such attempts as predatory and not looking out for their best interests.
DealerFinder's Vehicle Exchange Program is designed to solve that problem. Whether the dealer is trying to convert a service-only customer into a first-time buyer or get another sale from a long-time customer, DealFinder has the tools necessary to be successful.
DealFinder takes a variety of factors into consideration, including choice of vehicle or model and equity position. The software also looks at the dealership's inventory, monthly payment that the customer is comfortable with, length of the warranty, and the cost of ownership savings. The customer then receives an "Undeniable Offer" specifically tailored to his or her needs. The "Undeniable Offer" usually contains information regarding the savings and advantages of trading the current car for a new or Certified Pre-Owned (CPO) vehicle. That way, customers can see the overall benefit of conducting the vehicle exchange and act accordingly.
DealFinder is a software solution of CAR-Research XRM, which has been providing CRM products to car dealerships since it was established in 1995. The XRM suffix stands for "Extended Relationship Management" to signify that the company's all-in-one CRM suite—which coincidentally bears its name—is a more extensive version of the traditional CRM system. Automotive marketing social network DrivingSales.com voted CAR-Research XRM's system as the "Top Rated CRM" four years in a row. The company is headquartered at 5005 W 34th Street, #200, Houston, Texas 77092. For more information, call 800-376-5918.